Be consistent in your ad message and style including business cards, letterhead, envelopes, invoices, signs and banners.
Newspapers, radio and TV stations are helpful in producing the advertising that you will be running with them.
While word-of-mouth advertising has been around a long time, it usually falls short of being able to attract the number of customers needed to be successful in business.
Promote benefits rather than features. A benefit is the emotional satisfaction your product or service provides, or a tangible performance characteristic.
Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.