Archive | February, 2009

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Top ten craziest restaurants

Posted on 25 February 2009 by Marketing Spot

For centuries, restaurants have been making the same fiscal error time and time again: serving delicious food at reasonable prices. Truly a recipe for fiduciary disaster. Here at least are ten restaurants that understand, to truly make a profit in the food business, you want to guarantee your patrons eat as little as possible, then get the hell out. It’s called “high turnover.” Ask an economist.

Modern Toilet Restaurant – TAIWAN
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Have you ever heard of people eating out of a bathroom toilet and having great fun? A restaurant named Marton Theme Restaurant, in Kaohsiung (Taiwan) has a toilet theme and is a great hit among people. The restaurant has a bathroom decor, with colorful toilet seat being the standard chairs at the restaurant. It also serves food in plates and bowls shaped like western loo seats and Japanese “squat” toilets. Customers sits by a tables converted from a bathtub with a glass cover while looking at a wall decorated with neon-lit faucets and urinals turned into lamps. The restaurant is named after the Chinese word “Matong” for toilet and is doing really well. The owner Eric Wang says “We not only sell food but also laughter. The food is just as good as any restaurant but we offer additional fun. Most customers think the more disgusting and exaggerated (the restaurant is), the funnier the dining experience is.” The meals are cheaply priced with a meal set including soup and ice cream costs from 150 to 250 Taiwan dollars ($6 – $10).

For Cannibals  – JAPAN

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“Nyotaimori” (which literally means “female body plate”) is the name of the japanese restaurant that serves sushi and sashimi on a naked woman’s body. The body is made from food and placed on an operating table, much as though in a hospital. You can “operate” anyway and anywhere you want by cutting open the body and eating what you find inside. The body will actually bleed as you cut it and the intestines and organs inside are completely editable. It’s a banquet of Cannibalism.

In the Sky – BELGIUM

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“Dinner in the Sky” is a Brussels based restaurant that serves dinner for up to 22 people… 150 feet in the air! The specially-designed table and chairs are lifted by a crane. Dinner anywhere in Belgium will set you back almost 8 thousand euros; other locations are also available. Remember, you must wear your seat belt, and don’t drop your fork!

Complete darkness – CHINA

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The first dark restaurant in Asia is officially opened on the 23 December 2006. This restaurant, located in Beijing, China, has its interior painted completely black. Customers are greeted by a brightly lit entrance hall and will be escorted by waiters wearing night vision goggles into the pitch dark dining room to help them find their seats. Flashlights, mobile phones and even luminous watches are prohibited while in this area.

The meal will be taken in this environment with the complete loss of vision. By starving one’s sense, your other senses are stimulated to full alert “all so the theory goes” and your food will taste like it’s never tasted before. In case you are wondering about the washrooms, they are all brightly lit.

Graveyard Restaurant – INDIA

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The bustling “New Lucky Restaurant” in Ahmadabad is famous for its milky tea, its buttery rolls, and the graves between the tables. Krishan Kutti Nair has helped run the restaurant built over a centuries-old Muslim cemetery for close to four decades, but he doesn’t know who is buried in the cafe floor. Customers seem to like the graves, which resemble small cement coffins, and that’s enough for him.

“The graveyard is good luck,” Nair said one recent afternoon after the lunch rush. “Our business is better because of the graveyard.” The graves are painted green, stand about shin high, and every day the manager decorates each of them with a single dried flower. They’re scattered randomly across the restaurant – one up front next to the cash register, three in the middle next to a table for two, four along the wall near the kitchen.

Prison – ITALY

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A restaurant situated inside the top security prison Fortezza Medicea in Italy is so popular that officials have since opened more branches. Serenaded by Bruno, a pianist doing life for murder, the clientele eat inside a deconsecrated chapel set behind the 60ft high walls, watch towers, searchlights and security cameras of the daunting 500-year-old Fortezza Medicea, at Volterra near Pisa. Under the watchful eye of armed prison warders, a 20-strong team of chefs, kitchen hands and waiters prepares 120 covers for diners who have all undergone strict security checks. Tables are booked up weeks in advance.

Undersea Restaurant – MALDIVES

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The first-ever undersea restaurant in the world has been introduced at the Hilton Maldives Resort & Spa in April 2007. Ithaa (which is pronounced “eet-ha” and means “pearl” in the language of the Maldives, Dhivehi) sits five meters below the waves of the Indian Ocean, surrounded by a vibrant coral reef and encased in clear acrylic, offering diners 270 degrees of panoramic underwater views. This innovative restaurant is the first of its kind in the world, and is part of a US $5 million re-build of Rangalifinolhu Island, one of the twin islands that make up Hilton Maldives Resort & Spa. This re-build includes the construction of 79 of the most luxurious beach villas in the country as well as the Spa Village, a self-contained, over-water “resort-within-a-resort” consisting of a spa, restaurant and 21 villas.

Condoms- THAILAND

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“Cabbages and Condoms” is a chain of restaurants in Thailand. There are condoms on the walls and pictures of condoms printed on the carpets. Instead of after-dinner mints, patrons are offered a bowl of condoms at the counter. Profits from the restaurants go to support the Population and Community Development Association (PDA).

Medical Restaurant – TAIPEI

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D.S. Music Restaurant in Taipei, Taiwan is a medical-themed restaurant with crutches on the wall, waitresses dressed a nurses, and drinks served from an IV drip bottle! The owner came up with the idea to express his gratitude for care he received at a local hospital.

Buns and Guns – LEBANON

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For the love of God, GET DOWN! Ba-CHKOW! JESUS CHRIST! It’s…a turkey sub on French bread. But what’s that on the side?! GRENADES!!!!! Wa-BOOOOOOOMers! Grenades means potato wedges.

It’s that kind of playful double entendre that makes Buns and Guns the premiere Hezbollah-themed fast food chain in Lebanon. After a lengthy battle with competing chains Burgers and Lugers, Khomeini’s House of Schwarma and Fuck Israel!, Buns and Guns became known nationwide as the “home of the AK-47 Kalashnikov” which you may be perplexed to learn is a beef sandwich.

And at Buns and Guns, it’s not just the item names that get your adrenaline pumping. They’ve gone all out to provide a dining experience as akin as possible to fighting for your life on a bomb-scarred battlefield in the DMZ. Special touches include chefs sporting battle helmets, sandbags out front, and menu items like the “Claymore” pizza, topped with peppers, onions, mushrooms, olives, corn and tomato. Pull one of the gooey slices away and watch as vegetarian entrails slop off onto your camo tablecloth! KaBLOOEY! Just don’t step on it!

And to make your dining experience all the more visceral, all Buns and Guns establishments play a continuous loop of rifle fire, mortar fire, and explosion sounds to eat by. And if any of the wait staff happen to have Post-Traumatic Stress Disorder, who knows what kind of exciting outbursts that could elicit? It’s the only restaurant in Lebanon guaranteed to seamlessly integrate into your daily routine of being bombarded with mortar shells.

The motto says it all: “A Sandwich Can Kill You.” Drop in today to find out how!

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Can looking dumb help your business?

Posted on 25 February 2009 by Marketing Spot

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I would say NO

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A creative subway ad

Posted on 25 February 2009 by Marketing Spot

subwayad

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Clever store front

Posted on 12 February 2009 by Marketing Spot

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6 Words That Make Your Resume Suck

Posted on 11 February 2009 by Marketing Spot

resume

I’ve used a few bad words in my life. S$it, you probably have too. But when the wrong words appear on your resume, it sucks.

These sucky words are not of the four-letter variety. These words are common. They are accepted. They litter the average resume with buzzword badness. Hiring managers can identify sucky words in seconds, leaving your resume work worthless.

So how do you write a wicked resume without the suck? How do you turn the wrong words into right? To help you land the job interview, here’s how to spin the 6 sucky resume words into skills that sizzle.
1. Responsible For

My lips pucker and make sour sucking noises when I read “Responsible For” on a resume. Of course you’re responsible for something. But how many? How long? Who? What? When? Rather than waste the hiring manager’s time reading a vague list of responsibilities, be specific and use quantitative figures to back up your cited skills and accomplishments.

Employers want the numerical facts. Write percentages, dollar amounts, and numbers to best explain your accomplishments. Be specific to get the point across quickly. Prove you have the goods to get hired.

BAD

* Responsible for writing user guides on deadline.

GOOD

* Wrote six user guides for 15,000 users two weeks before deadline.

BAD

* Responsible for production costs.

GOOD

* Reduced production costs by 15 percent over three months.

The resume that avoids vague “responsibilities” and sticks to facts detailing figures, growth, reduced costs, number of people managed, budget size, sales, and revenue earned gets the job interview.
2. Experienced

Are you experienced? Sexy. Rather than cite Jimi Hendrix on your resume, pleeease just say what your experience entails. Saying you’re experienced at something and giving the facts on that experience are two very different approaches.

BAD

* Experience programming in PHP.

GOOD

* Programmed an online shopping cart for a Fortune 500 company in PHP.

Hiring managers want to know what experience, skills, and qualifications you offer. Do tell them without saying, “I am experienced.”
3. Excellent written communication skills

Yes, I realize this isn’t a single word but rather a phrase. This phrase must die. It’s on most resumes. Is it on yours?

BAD

* I have excellent written communication skills.

GOOD

* Wrote jargon-free online help documentation and reduced customer support calls by 50 percent.

If you’ve got writing skills, do say what you write and how you communicate. Are you writing email campaigns, marketing materials, or user documentation? Are you word smithing legal contracts, business plans, or proposing proposals? However you wrap your words, be sure to give the details.
4. Team Player

Are we playing baseball here? Unless you want to be benched with the other unemployed “team players” then get some hard facts behind your job pitch.

BAD

* Team player working well in large and small groups.

GOOD

* Worked with clients, software developers, technical writers, and interface designers to deliver financial reporting software three months before deadline.

If you want to hit a home run then do explicitly say what teams you play on and qualify the teams’ achievements.
5. Detail Oriented

What does detail oriented mean? Give the specifics to the details with which you are oriented. Please, orient your reader to the details.

BAD

* Detail oriented public relations professional.

GOOD

* Wrote custom press releases targeting 25 news agencies across Europe.

If you have the details, do share them with the hiring manager. Give the facts, the numbers, the time lines, the dollar figure, the quantitative data that sells your skills and disorients the competition.
6. Successful

Hopefully you only list the successes on your resume. So if everything is a success, then why write the s-word? Stick to showing your success by giving concrete examples of what you’ve done to be successful! Let your skills, qualifications, and achievements speak for you.

BAD

* Successfully sold the product.

GOOD

* Increased sales of organic chocolate by 32 percent.

When it comes to your successes, please don’t be shy. Boast your best, sing your praises, and sell your skills.
Final Words

There you have it. Six of the suckiest words (or phrases) commonly found on resumes today. By focusing on the facts, detailing the details, and qualifying your qualifications you may just land yourself the job interview.

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