The New Rules of Brand Competition
The old branding model is past its “sell by” date. It is a product-centered model that comes from packaged goods in the ’70s and ’80s; offer differentiated benefits that a particular consumer segment is thought to care about. “My peas are picked at the peak of sweetness”…that kind of thing. This model is breaking down [...]
Recession proof jobs
How sweet it is. Even in a recession, candy has been a luxury that many people can still afford. “Chocolate is a comfort food,” says Dan Johnson, owner of Choco-Logo in Buffalo, New York, which has seen retail sales rise 30 percent since last year. The confectionery industry, as a whole, grew 3.7 percent during [...]
Web Hosting
Brought to you by DWHS Web Hosting All Web hosts ultimately provide the same service. An individual or a business places a page on the host’s server and people all over the world can access that page from their Web browser. But that, unfortunately, isn’t all there is to it. A Web site’s performance depends [...]
Can you be a successful entrepreneur?
It takes a lot to be a successful entrepreneur. Do you have what it takes? Check out this list of qualities common in successful entrepreneurs and see how you measure up. 1. Great People Skills Entrepreneurs have great people skills and understand that it’s the relationships between people that get things done. They enjoy being [...]
