Internet Traffic

The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.

Search Engines

When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they’d like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won’t go 10 pages deep in a search engine’s results, site ranking is VERY competitive.

SEO

There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website’s links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. Our team will be happy to give you with this and point you to more resources.

Pay Per Click (PPC)

The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. Above, you can see the PPCs on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you’re only paying for surfers to come to your site who’s interests were sparked by your ad.

Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a penis enlargement review site, you might choose keywords like “longer penis” or “penis extension”. You could then bid on the keywords, specifying that you’d be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. If done poorly they can take you to the cleaners. A good rule is to make sure you get sales before buying PPC.

Alternative Traffic Marketing

There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.

Product Promotion

So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to our sites. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer and the site having call to actions done correctly.

Product Matching

A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you can convert well.

The Informative Site

The second and more successful way to market a product is to build your website around it. An example of this is a review site. This kind website is devoted to giving the surfer as much information as it can. It gives information about the different types of products available and then reviews the different products that are out there. It will usually pick one of the products (the product with the best website – OURS!) to be its number one pick. Surfers will come to your site, become educated on the subject and move on through your link to buy a product.

This type of site is successful for a few different reasons:

1) People like to shop around. This site gives them the opportunity to shop around without ever having to leave.

2) Information builds trust. The more information you have in your site, the more the surfer will perceive your site as an authority. Trust = conversions

3) Penis Enlargement, for example, is possible. However a lot of people don’t believe it. Yet, they are still perusing your site in the hopes that it is. The more informative your site is, the more likely you’ll convince them that they CAN enlarge their penis. This will lead to more sales.

4) If you slap an enlargement banner ad on a website that has no relation to penis enlargement at all, the majority of your click-trough’s will come from surfers satisfying their curiosity, not because they are genuinely interested. The informative site mitigates this and ensures only quality surfers get through.

An informative site can be built for ANY product out there. It may take a little more time than throwing a banner up on your site, but your effort will be amply rewarded.

The Psychological Sell

The following tips are meant to help you sell your surfers on the products you are reviewing. The more you pre-sell them before they get to a product site, the higher your conversions will be.

1) Identify your audience
Ask yourself who are they? Most importantly, why are they at your site? What are their fears and what are they hoping to accomplish? The answers to these questions will enable you to write your site’s text with your specific audience in mind. The more your text speaks to them, the more likely they are to buy.

2) Identify your audience’s problem and exploit it
It may sound bad, but you want to foster a feeling of insecurity in your surfers. You must include a section on the problem your surfer’s are there to fix and it’s hazards. Highlight what happens if the problem goes untreated and its detrimental affects. Convince you surfer that it is imperative that they fix this problem.

3) Assure them that their problem is treatable
Fairly self-explanatory, but let them know there is help on the way.

4) Include as much info as you can get your hands on.
The more in depth you go, the more the surfer will trust you as an authority and get lost in your site’s information.

5) Include specific information about each product you review
Again, gains trust.

6) Build their confidence
Once you have selected a product as your #1 pick, include information about it’s guarantee, the company’s reputation, etc. Shout from the rooftops why this is the best product out there. A word of caution – do not bad-mouth any product. It’s negative, amateur and unprofessional. Read “Website Development” for more website tips…

PPC Campaigns – Product Promotion the Easy Way

Reviews.

The benefit of this new system is that instead of having to build your own informative site, we’ve done it for you!
This system is now available to you to use in any way you wish. If you are using a PPC campaign, you can plug your affiliate code and special link directly into the PPC ad’s url. Surfers will click on your ad, go to our feeder site, move on to our product site, make their purchase and you will always get credit. You can also use our feeder sites as supplements to your own site. Add a link or menu option on your site and link it to our feeder. Our site will do all of the work for you by educating your surfer on our HUGE range of products. You’ll get credit on any product they buy.

Website Development

There’s no arguing it, there’s a lot that goes into developing a quality website. Hundreds if not thousands of books have been written on the topic. Here, in a “do’s and don’ts” format, we’ll give you a few of the most important features your website should incorporate.

Do’s

1) What is your mission? Every company has one and so should you. It doesn’t have to be complex, just figure out what you want to accomplish through your site. If you want to promote ClearPores with an information site, your mission could be something like this –
“Create a website that will inform consumers in a clear and concise format about how sleep works, causes of insomnia, the detrimental effects of losing sleep and include reviews and suggestions of products that are available that can help cure sleep disorders.”

2) Just like writing a paper in college, map out what you want to do first. Get a good idea of the layout of the site, where buttons and images will be located, and how you’re going to organize your information. Once you have an idea of this on paper, move onto doing the html.

3) Make information easy to get to and organized logically for your surfer. One word – usability. Nothing is more frustrating than being on a website and not knowing where to go.

4) Check out other product websites, including your competition, and see what they are doing well. The best places for website ideas are other websites.

5) Spend time on your text. Anyone who is interested in your website and wants to use it as a source of information will read your text. Make sure you spell check, grammar check, and use your words to your advantage. The text is what will sell your surfers on trusting you and using the products you recommend.

6) Post your site on forums and let other take a look at it. You’ll get some great advice on what you could do better.

Don’ts

1) Do not use too many colors. The more colors you use, the more amateur your website looks. Amateur = no trust = no conversions.

2) Do not use too many fonts, same reason as above.

3) Do not make a website that is one looooooooong page. Again, amateur.

4) Do not have HUGE blocks of text. Break up your text with key points. Use headers, bulleted points, etc. for the major statements you don’t want your readers to miss. Surfers will skim through looking for your main points and will be more likely to read your text if you spice it up and make it look interesting. Besides that, breaking up your text makes your site look better.

Alright, now you’ve got the basics. There’s a lot to know about this business and always something new to learn. It’s a dynamic marketplace and those who survive, learn to roll with the punches. Learning, changing and adapting are the keys to making it. If you’re trying something and it’s not working for you, stop, get some advice and try something else.

Copenhagen-based ad agency Bates Y&R created this realistic painting of a giant constrictor snake squeezing a city bus. Very nice. Link here.

For the past two years, there has been a fair amount of talk concerning shared sacrifice. In theory it is a reasonable concept, but in practice it is non-existent. Republicans think it is reasonable for 98% of the population to share the sacrifice so the wealthiest 2% can avoid sacrificing anything. However, there is another class of Americans who avoid sharing or sacrificing and it is high-time they start contributing to America and stop living off the government dole. As more Americans are telling the government to increase taxes on corporations and their wealthy owners to pay down the deficit, create jobs, and rebuild America’s struggling economy, a silent cult of welfare recipients escapes the public’s ire regarding shared sacrifice.

Americans are complaining that the wealthy and corporations pay too little in taxes, but at least they pay something. The religious community though, is paying nothing and it is time they start contributing to their community, state, and Federal governments for the resources they consume and damage they have wrought on this country. It is finally the time to eliminate the tax-exempt, non-profit status of every church in America whether it is the vile Southern Baptist Convention affiliates, Islamic Mosques, Jewish Tabernacles or Buddhist monasteries. At the same time, the tax code must be revised to eliminate the double-dipping statutes that allow the clergy to avoid paying the same rate of income tax as the rest of the American population. Religion has taken welfare from the American people long enough and with communities laying off fire fighters, police officers, and school teachers while struggling to make ends meet, churches of every denomination are enjoying government entitlements working Americans never receive.

There is absolutely no valid reason to give churches tax-exempt status; in fact it is unconstitutional. Religious fanatics and normal people alike give myriad reasons for why churches should not pay property tax or income tax, but they are all based on the belief that religious people are special and deserve taxpayers’ largesse. Many Americans say that churches and the clergy are doing god’s work and warrant special privileges. If they are doing god’s work, then let god give them welfare now or make them wait till they die and go wherever they think they’re going for their reward. There are other Americans who claim Christian churches deserve welfare because they are doing good work in their communities. Nurses, teachers, fire-fighters, and police officers really do good work in their communities but they are not exempt from paying their fair share in taxes.

In nearly every city in America, there are giant churches sitting on prime real-estate or agricultural land and they pay absolutely nothing in property tax even though they benefit from taxpayer-funded services like roads, law enforcement, schools, and fire protection. In most cities, when churches sponsor evangelical activities, they demand and receive police officer-assisted traffic control and often block off public streets for their events. Who pays for the police officer’s overtime pay for such events? Taxpayers foot the bill with property and sales tax dollars that they are not exempt from paying because they are not special and are not doing god’s work.

There are members of the clergy who argue that not all churches or preachers are wealthy and it is unfair to portray all churches as equal. That argument does not hold water because all taxpayers are not equal either and regardless if a family lives in a $50,000 home or a million dollar palace; they have to pay property tax based on the assessed value of their property. Some of the mega-church complexes are worth millions of dollars and they pay no taxes. Other members of the clergy argue that regardless the size of the church, they do not profit from their god-work and should be exempt from taxation. It is patently absurd that a preacher who gives one or two sermons a week, owns a home and drives a luxury car is not profiting from their work. Except for the extremely wealthy and drug dealers, there are very few Americans who have no job or visible sign of income and still own their own home or drive expensive cars. Someone is profiting from selling superstition and campaigning from the pulpit to elect conservatives who give welfare to the wealthy and religious groups. It is time to end the tax-exempt, non-profit status for these swindlers.

Any two-bit charlatan with a bible and a cross can sign a piece of paper and avoid paying taxes on the money they fleece from their congregations. The tithes and contributions from congregations are also tax-deductible because the government sees fit to give write-offs for religious contributions because churches are non-profit organizations. The clergy not only avoids paying tax on profits from their fear-mongering sermons, they get tax breaks on their income because they are…special and do god’s work? A while back, the wretched Southern Baptist Convention preacher, Rick Warren, complained that working Americans who pay no taxes want to raise taxes on 50% of Americans who do pay. Warren is a scumbag for his un-Christian hatred of the poor, plus the obscene preacher gets tax breaks working-class Americans never see, but Warren never mentioned that in his attack on the poor.

America has a revenue problem and it is unfair that churches and their clergy are not paying their share for the resources they use. In Sacramento California, the sheriff made public service announcements telling residents to arm themselves and pray if they were assaulted or robbed because the city and county had to lay-off officers because of budget cuts. Instead of revoking church’s tax-exempt status and making them pay their share of taxes, county officials issued firearm licenses so taxpayers could protect themselves. Many people claim that if churches and the clergy are not campaigning from the pulpit, they should not lose their tax-exempt status. That is nonsense because whether or not a nurse, teacher, fire-fighter, or police officer works for a political campaign, they still have to pay taxes.

Churches and the clergy have had enough welfare from taxpayers and it is time to cease the obscene non-profit, tax-exempt status. The ridiculously unconstitutional practice must stop immediately and churches should be audited and taxed retroactively from the time the church filed the non-profit form with the IRS. In communities and states, teachers, nurses, police officers, and fire fighters who actually perform a service and do good work are being laid-off while churches and the clergy get tax-exempt status and breaks for preaching fear and discrimination. The Constitution is quite clear that religion is not privileged and should not receive anything from the government; that includes exemption from paying taxes. However, as long as Americans revere the clergy and their obscene mega-churches for doing god’s work, nothing will change and that is the biggest outrage of all. It is time to correct this outrage by eliminating tax-exemption for all churches starting with Rick Warren and his mega-church for being an insensitive dirt-bag and deviant anti-tax crusader.

Credit to: http://www.politicususa.com/en/churches-taxes

The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this month and may have to shut down entirely this winter unless Congress takes emergency action to stabilize its finances.

“Our situation is extremely serious,” the postmaster general, Patrick R. Donahoe, said in an interview. “If Congress doesn’t act, we will default.”

In recent weeks, Mr. Donahoe has been pushing a series of painful cost-cutting measures to erase the agency’s deficit, which will reach $9.2 billion this fiscal year. They include eliminating Saturday mail delivery, closing up to 3,700 postal locations and laying off 120,000 workers — nearly one-fifth of the agency’s work force — despite a no-layoffs clause in the unions’ contracts.

The post office’s problems stem from one hard reality: it is being squeezed on both revenue and costs.

As any computer user knows, the Internet revolution has led to people and businesses sending far less conventional mail.

At the same time, decades of contractual promises made to unionized workers, including no-layoff clauses, are increasing the post office’s costs. Labor represents 80 percent of the agency’s expenses, compared with 53 percent at United Parcel Service and 32 percent at FedEx, its two biggest private competitors. Postal workers also receive more generous health benefits than most other federal employees.

Feuding politicians
The Senate Homeland Security and Governmental Affairs Committee will hold a hearing on the agency’s predicament on Tuesday. So far, feuding Democrats and Republicans in Congress, still smarting from the brawl over the federal debt ceiling, have failed to agree on any solutions. It doesn’t help that many of the options for saving the postal service are politically unpalatable.

“The situation is dire,” said Thomas R. Carper, the Delaware Democrat who is chairman of the Senate subcommittee that oversees the postal service. “If we do nothing, if we don’t react in a smart, appropriate way, the postal service could literally close later this year. That’s not the kind of development we need to inject into a weak, uneven economic recovery.”

Missing the $5.5 billion payment due on Sept. 30, intended to finance retirees’ future health care, won’t cause immediate disaster. But sometime early next year, the agency will run out of money to pay its employees and gas up its trucks, officials warn, forcing it to stop delivering the roughly three billion pieces of mail it handles weekly.

Mail volume has plummeted with the rise of e-mail, electronic bill-paying and a Web that makes everything from fashion catalogs to news instantly available. The system will handle an estimated 167 billion pieces of mail this fiscal year, down 22 percent from five years ago.

It’s difficult to imagine that trend reversing, and pessimistic projections suggest that volume could plunge to 118 billion pieces by 2020. The law also prevents the post office from raising postage fees faster than inflation.

Cutting costs hard
Meanwhile, the agency has had a tough time cutting its costs to match the revenue drop, with a history of labor contracts offering good health and pension benefits, underused post offices, and laws that restrict its ability to make basic business decisions, like reducing the frequency of deliveries.

Congress is considering numerous emergency proposals — most notably, allowing the post office to recover billions of dollars that management says it overpaid to its employees’ pension funds. That fix would help the agency get through the short-term crisis, but would delay the day of reckoning on bigger issues.

The agency’s leaders acknowledge that they must find a way to increase revenue, something that will prove far harder than simply slicing costs.

In some countries, post offices double as banks or sell insurance or cellphones. In the United States, the postal service is barred from entering many areas. Still, the agency is considering ideas, like gaining the right to deliver wine and beer, allowing commercial advertisements on postal trucks and in post offices, doing more “last-mile” deliveries for FedEx and U.P.S. and offering special hand-delivery services for correspondence and transactions for which e-mail is not considered secure enough.

Mr. Donahoe’s hope is to cut $20 billion of the $75 billion in annual costs by 2015. To do that, he wants to close many post offices and slash the number of sorting facilities to 200 from 500 and trim the agency’s work force by 220,000 people, from its current 653,000. (A decade ago, the agency employed nearly 900,000.)

The postal service has the legal authority to close facilities, although community opposition can make the process difficult. To placate critics and cut costs, officials say they would seek to run some postal operations out of stores like Wal-Mart or to share space with other government offices.

No layoffs clause
Cutting the work force is more difficult. The agency’s labor contracts have long guaranteed no layoffs to the vast majority of its workers, and management agreed to a new no layoff-clause in a major union contract last May.

But now, faced with what postal officials call “the equivalent of Chapter 11 bankruptcy,” the agency is asking Congress to enact legislation that would overturn the job protections and let it lay off 120,000 workers in addition to trimming 100,000 jobs through attrition.

The postal service is also asking Congress for permission to end Saturday delivery.

Given the vast range of stakeholders, getting consensus on a rescue plan will be difficult.

Senator Susan Collins of Maine, like many lawmakers from rural states, vigorously opposes ending Saturday delivery, which would trim only 2 percent from the agency’s budget. Ms. Collins, the ranking Republican on the committee overseeing the postal service, said the cutback would be tough on people in small towns who receive prescriptions and newspapers by mail.

“The postmaster general has focused on several approaches that I believe will be counterproductive,” she said. “They risk producing a death spiral where the postal service reduces service and drives away more customers.”

The post office’s powerful unions are angry and alarmed about the planned layoffs. “We’re going to fight this and we’re going to fight it hard,” said Cliff Guffey, president of the American Postal Workers Union, which represents 207,000 mail sorters and post office clerks. “It’s illegal for them to abrogate our contract.”

Senators Carper and Collins do back several of the postal service’s main ideas to avoid default, including recovering around $60 billion that some actuaries say the agency has overpaid into two pension funds. Although the Obama administration is working closely with the senators to find a solution, it has signaled discomfort with the pension proposals, questioning whether the postal service really overpaid.

Meanwhile, Representative Darrell Issa, the California Republican who is chairman of the House Oversight Committee, says the pension proposals would amount to an unjustifiable bailout that would not solve the agency’s underlying problems. He is pushing a bill that would create an emergency oversight board that could order huge cost-cutting and void the postal service’s contracts — a proposal that not just the unions, but Senators Carper and Collins oppose.

Fredric V. Rolando, president of the National Association of Letter Carriers, warned of disaster if partisanship keeps Congress from acting.

“This is about one of America’s oldest institutions,” he said. “It survived the telegraph, it survived the telephone, and we have to do everything we can to preserve it and adapt.”

Honda said Monday that it will recall 1 million cars globally to fix an electrical problem and a software glitch.

The company is recalling 936,000 cars worldwide from its Fit and CR-V lines to replace the master switch for the cars’ power windows. A design flaw can allow residue from window cleaners to accumulate, which over time can degrade the switch’s electrical contacts and potentially cause a fire. No injuries have been reported from the problem, which affects 80,111 cars in the United States from the CR-V’s 2006 model year.

Honda (HMC) is also recalling cars from its CR-Z compact hybrid line that are equipped with a manual transmission. A software bug could allow the motor, under some conditions, to rotate in the opposite direction from the transmission’s gear — allowing the car to, for example, roll backwards when the transmission is in forward gear. No injuries have been reported. Honda plans to fix the problem with a software upgrade. The recall affects 26,000 vehicles worldwide, including 5,626 cars in the United States.

This is the second major recall for Honda in recent weeks, and a further setback for the Japanese carmaker as it struggles to recover from a run of bad news and sluggish sales. Honda recalled 1.5 million cars in the U.S. in early August to fix a transmission issue, and drew a scathing Consumer Reports review for the 2012 model year of its ultra-popular Civic compact car.