85% of People Use the Internet to Find Local Businesses

Posted on 10 April 2012 by Marketing Spot

Most people surveyed recently were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:

1) “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.

2) The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.

Local directories like Business Faves is a great place to get a free business listing to help SEO for your business and to help local customers find your business on the internet.


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8 Comments For This Post

  1. Cathy Says:

    What is the best way for people to find your website?

  2. Janis Says:

    Is this for real?

  3. Mike Says:

    Wow it’s hard to believe!

  4. Marketing Spot Says:

    SEO is definably the best bang for your buck. Although Google ad words is the fastest but costs more money ongoing.

    Get more information here: http://www.dwhs.net/search-engine-optimization.htm

  5. Sandra Says:

    Wow I’m getting a website this week!

  6. Mikey Says:

    Everyone loves it when individuals come together and share thoughts.
    Great website, keep it up!

  7. Sarah Says:

    Really you need to hit marketing from several angles, locally, web, print, and if you have some serious cash, TV.

  8. miles Says:

    It will be 99% soon enough!

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