Do you want to harness the power of Instagram as a promotional tool for your business? Do you want to start building a brand that gets noticed? Do you want to start engaging with customers in a way that fosters loyalty?

Instagram is a tremendous tool for achieving all of these goals. With over 300 million active users sharing nearly 100 million pieces of content every day, this visual network opens the door to a vast audience for your business. It can be a tremendous marketing tool when you use it properly. Whether you’re just getting started or looking to improve an existing Instagram account, the tips you find here can help.

1) Don’t Buy Into #Nofilter

It’s Instagram’s most frequently-used hashtag. Based on a statistical study, though, posting unfiltered images is actually hurting your Instagram performance. If you’re looking at the data for guidance, consider using the “Mayfair” filter. It’s racked up an impressive performance, according to social media company Vibbi, averaging 23 likes and comments on every post.

2) Don’t Sweat Your Schedule

The data shows that Instagram is never really sleeping. There are people out there using the app 24/7. Post whenever you want to – first thing in the morning, at lunchtime, or in the evening. Post timing is not going to impact the amount of attention, likes, and comments that you get. Here are some good tips.

3) Do Schedule Your Videos Properly

The previous point applies only to picture posts. If you’re posting videos, the rules are different. Make sure these posts go up during non-working hours (i.e. between 9 PM and 8 AM EST). This is really just common sense in action; Instagram users don’t want to load up a noisy video on their phones when they’re working. Hang onto those videos and post them after the working day is done.

4) Do Go Heavy On The Hashtags

The idea that there’s something rude or “spammy” about loading your posts down with lots of hashtags gets repeated too often. The data doesn’t support this rule of etiquette. According to the study, small Instagram accounts (those with fewer than 1,000 followers) got the most amount of engagement when using 11 hashtags. If you think adding a wall of hashtags to your captions looks needy, realign your perceptions. The more you use, the wider your reach. Here are some good tips.

5) Know The Weekly Calendar

Instagram sees the most posts on Thursdays. Popularity isn’t tied to effectiveness, though! Posting on Sunday or Monday is the best way to maximize audience exposure.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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