I’m not sure how it became normal to have a full story about someone’s personal opinions, then images, than some hoopla not relevant to the post before finally finding the content you opened the blog post to see. I can promise you that you will never get that from me or Marketing Spot. With that said.. on with the real content.

.1 Focus local
Got a bricks-and-mortar location in addition to your online business? Several services can help new customers find you.

Here are 2 examples:

Google My Business. This free service helps small businesses increase their online presence across Google Search, Maps, and Google+. A Yellow Pages-type of service, it reports that 1 in 5 Google searches is location related. You can use keywords, images, and videos, and encourage user reviews to raise your visibility.

Yelp. Yelp is a review site and app that publishes crowdsourced reviews about local businesses. The service is essentially “word of mouth” marketing online. It does require regular monitoring, however. You’ll need to address negative reviews promptly and connect with customers who provide raves. You can also set up your own business page on Yelp.Even if you are not a full store get a virtual office or address and get listed. These local services are great for SEO and getting more customers directly.

.2 Get Social
Building relationships with customers through social channels such as Facebook and Twitter can help you grow your brand and generate sales – especially through referrals. However, if you decide to use social platforms as part of your marketing strategy, be prepared for significant hands-on effort.To gain followers, you may need to update your content regularly. If a customer reaches out to you, a best practice is to respond promptly – otherwise, you risk damaging your business’s reputation.It’s important to do your homework before jumping into the social sphere.

These resources can help:

Facebook provides a Marketing on Facebook page with a step-by-step, general overview of how to use the social networking site to help your business grow or meet other specific business goals.

The Twitter for Business site lets you explore curated content based on specific business goals, from creating or managing a Twitter presence to finding leads on Twitter.

We like Instagram as well because you can do your posts there and it will update your Twitter and Facebook instantly.

.3 Use Marketplaces
Try leveraging marketplaces. Attract shoppers from countries worldwide through popular online marketplaces like these:

Amazon Marketplace. Amazon Marketplace has millions of unique visitors.4
Decide what you want to sell, select a selling plan, and set up an account.

eBay. Known as “the world’s online marketplace,” eBay has millions of active
users worldwide.5 The Grow your business site has tips, tools, and more for
eBay selling.

Etsy. If your focus is selling handmade goods, vintage items, or craft supplies,
consider opening an Etsy shop.

I hope this helps and if you are looking to upgrade your web hosting make sure and check out our partner site:

Web Host Pro

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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