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Google Panda and Penguin Updates

Posted on 14 May 2013 by Marketing Spot

Here is a great straight forward video on the major Google SEO changes coming fourth in the near and far future. As always a lot is quite vague and secretive but for the most part you can weed out some important details. As always they are discouraging away from buying links that claim to raise your PageRank.

Cutts is careful to note that any of this information is subject to change, and should be taken with a grain of salt.

Penguin

He does not specify any of the changes but says a new big version (2.0) is getting closer.

Updates To Panda

It sounds like they are becoming more friendlier in the new update. Sites in the grey area will not just get thrown to the wolves. They also claim links will not be as bad if they are from a spammy site. As long as it’s not your main source of identity, after all it’s not rocket science to submit your competitors sites to hurt their Rank.

Authority Sites

They will be adding more weight on the sites that have an “authority”. We have no idea what this is based on but my guess is the companies with the highest ad-words revenue lol. Bigger rarely means better in my experience, in fact it’s new independent thinkers that keep the internet perpetual.

I assume this authority will put more emphasis on forums and blogs, so track down the top ones in your industry and get involved!

Of course those are probably ran by an objective competitor anyways, just tread lightly and you might be able to talk a little about your site.

Searches with high spam rate.

Terms that get the highest spam will be targeted as well, hopefully web hosting will be added for our sake lol. Half the front page for the term “Web Hosting” is fake top ten web hosting sites!

My two cents.

It sounds like they are getting smarter and a little less cruel to the little guy. I also really liked how they mention that one site will not have more then one link on the first couple pages of Google. I feel like Matt Cutts is a well grounded person and understands the importance of helping new webmasters, hopefully we will see a new system that can separate new domains with spam and new domains with real sites trying to work their way up fairly.

For organic SEO help check out our services here: SEO

Good luck!
Charles Yarbrough

 

 

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HTML5 is finalized

Posted on 19 December 2012 by Marketing Spot

HTML5

The tool that promises to launch the next era of websites, smartphone apps and online video is finally finished.

HTML5, the long-in-the-works update to the language that powers the Web, is “feature complete,” according to an announcement made Monday by the standards-setting Worldwide Web Consortium (W3C). There’s still some testing to be done, and it hasn’t yet become an official Web standard — that will come in 2014. But there won’t be any new features added to HTML5, which means Web designers and app makers now have a “stable target” for implementing it, W3C said.

The HTML5 language lets developers deliver in-the-browser experiences that previously required standalone apps or additional software like Java, Adobe’s (ADBE) Flash or Microsoft’s (MSFT, Fortune 500) Silverlight. It supports lightning-fast video and geolocation services, offline tools and touch, among other bells and whistles.

The W3C has been developing the spec for the better part of a decade.

“As of today, businesses know what they can rely on for HTML5 in the coming years,” W3C CEO Jeff Jaffe said in a prepared statement. “Likewise, developers will know what skills to cultivate to reach smart phones, cars, televisions, e-books, digital signs, and devices not yet known.”

Most of the top browser makers didn’t wait for the language to be 100% finished before building support for some elements into their software. The latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox and Apple Safari are already compatible with most HTML5 elements.

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Top ten reasons new start ups fail

Posted on 13 September 2012 by Marketing Spot

1. No written plan. Don’t believe the myth that a business plan isn’t worth the effort. The discipline of writing down a plan is the best way to make sure you actually understand how to transform your idea into a business.

2. Slim or no revenue model. Even a non-profit has to generate revenue (or donations) to offset operating costs. If your product is free, or you lose money on every sale, it’s hard to make it up in volume. You may have the solution to world hunger, but if your customers have no money, your business won’t last long.

3. Limited business opportunities. Not every good idea can become a blockbuster business. Just because you passionately believe that your product or service is great, and everyone needs it, doesn’t mean that everyone will buy it. There is no substitute for market research, written by domain experts, to supplement your informal poll of friends and family.

4. Can’t execute. When young entrepreneurs come to me with that “million dollar idea,” I have to tell them that an idea alone is really worth nothing. It’s all about the execution. If you’re not comfortable making hard decisions and taking risks, you won’t do well in this role.

5. Too much competition. Having no competitors is a red flag — it may mean there’s no market — but finding ten or more with a simple Google search means your area of interest may be a crowded. Remember, sleeping giants can wake up. So, don’t assume that Microsoft or Procter & Gamble are too big and slow for you to worry about.

6. No intellectual property. If you expect to seek investors, or you expect to have a sustainable competitive advantage against giants in your industry, you need to register for patents, trademarks and copyrights, as well as enlist non-compete and non-disclosure agreements to protect trade secrets. Intellectual property is also often the largest element of early-stage company valuations for professional investors.

7. An inexperienced team. In reality, investors fund people, not ideas. They look for people with real experience in the business domain of the startup, and people with real experience running a startup. If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team.

8. Underestimating resource requirements. A major resource is cash funding, but other resources, such as industry contacts and access to marketing channels may be more important for certain products. Having too much cash, not managed wisely, can be just as devastating as too little cash. Don’t quit your day job until new revenue is flowing.

9. Not enough marketing. Having a slick word-of-mouth marketing strategy isn’t enough to make your product and brand visible in the relentless onslaught of new media out there today. Even viral marketing costs real money and time. Without effective and innovative marketing across the range of media, you won’t have customers — or a business.

10. Giving in too early. In my experience, the most common cause of startup failure is the entrepreneur just gets tired, gives up and shuts down the company. Despite setbacks, many successful entrepreneurs like Steve Jobs and Thomas Edison kept slugging away on their vision until they found success.

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Godaddy hacked by Anonymous

Posted on 10 September 2012 by Marketing Spot

Today with a stunning turn of events the internet underground hacker group has taken down Godaddy to make a point to the world of their corruption and inhumane leadership. If you are part of the upset customers that wasn’t aware of the issues with Godaddy, a great alternative is DWHS. DWHS is a web hosting service that has maintained respect for the last 11 years with the internet world by doing what is right by all their customers and their lives.

Go here for pricing: http://www.dwhs.net

Prices start at $3, less than Godaddy.

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Can changing your name help your website?

Posted on 31 July 2012 by Marketing Spot

The obvious conclusion to changing the name of your website is that it will lose it’s popularity quick.

“You are going to lose traffic,” a SearchEngineLand blogger warned would-be name changers in 2009. “That is a fact. Even if you only perform a domain change and preserve the exact same site structure and content, you will lose some traffic.”

If that’s true, it spells bad news for MSNBC.com, which on Monday changed its name and URL to NBCNews.com following a split from Microsoft, the technology giant that had partnered with the U.S. news network to produce the website.

But maybe that assumption is outdated?

NBC, for its part, said it doesn’t expect the move to affect traffic. All existing URLs, including those linked on social media sites, will still work or will redirect to the new NBCNews.com URL, Vivian Schiller, NBC News chief digital officer, said in a conference call with reporters Monday. (The MSNBC cable channel will launch a new website in 2013 as an extension of its on-air brand, NBC News said.)

If you take a look at a few of the sites that have changed their names — it’s really rare for a site to do so, by the way — you see that many of them not only survive a name change but are able to thrive after it. Or maybe because of it.

Here’s a look at a few that have come out better on the other end of a URL switch:

Facebook: If you’re under 30, or if you saw “The Social Network,” you probably know that Facebook used to be called thefacebook.com. The company officially dropped the “the” in August 2005. That’s universally regarded as a good move, but it’s worth pointing out that the switch occurred before Facebook was a household name.

IMDB: The Internet Movie Database, now super popular and owned by Amazon, started in 1990 as a USENET group with the domain rec.arts.movies. The site then was hosted by Cardiff University before it migrated to IMDB.com, according to a feature in Total Film.

PerezHilton: The pop culture and gay news blog started out as PageSixSixSix.com, a reference to the New York Post’s gossip column. Now pretty much no one (except a friend from HLN’s website, who sent this reference) remembers the previous blog.

Overstock.com: The Internet retailer changed its name to O.co in 2011, but switched it back, as CNET reports, because of brand confusion. Consider this the warning for NBCNews.com, although NBC is already a recognizable brand in the United States. O.co, by the way, still redirects to Overstock’s site.

PayPal: Elon Musk founded a site called X.com in 1999. The next year, it would merge with Confinity to become PayPal, the well-known online payment system. According to PayPal’s official blog, the “X” was a reference to that “universally recognized programming variable” — a reference to innovation and creation. This may be the only example of a site’s URL actually getting less cool because of a change.

Twitter: The micro-blogging site launched in 2006 as Twttr because a “bird enthusiast” already owned the URL for Twitter.com, according to CNNMoney. Six months later, the company had enough money to buy some vowels.

Ask.com: Remember that fashionable digital butler from the ’90s? Ask.com began in 1996 as AskJeeves.com but fired Jeeves in 2005 to become Ask.com.

So simply put YES it can help and in some cases in needed to get over whatever plateau you may be at right now. I would suggest that you make sure the name can be remembered or catchy and is somewhat short. Unfortunately any domains like this will cost money, most likely lots of money.

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Finding good website hosting

Posted on 07 June 2012 by Marketing Spot

When you want to start an online business, the first thing that you need to ask yourself is where you want to sell your product. If you’re really serious in running the business, creating a website will give you an advantage better than any other means. In order to have good quality website, having to choose good website hosting is a must. As a result, you’ll find many companies running business hosting these days.

Getting good hosting doesn’t always mean you need to pay lots of money for it. You can pay cheap hosting and receive good service instead. The key is to find hosting that is enough for your business. Make sure that the capacity that is being offered to you is enough for your website so that your website will be able to function perfectly.

If you don’t want to take a risk for finding good hosting, you can search for information on what is the best hosting these days. There are plenty of reviews given for many hosting companies that you can take advantage of. Do your homework by comparing them all. Choose the one that is in accordance to your budget and of course to your need.

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Now follow the top CEO’s Twitter posts all at one time

Posted on 14 July 2011 by Marketing Spot

Check out our new twitter updates page for CEO’s. Have a favorite CEO you want added? Contact us here

The new page at MarketingSpot.com allows you to see all of the listed top CEO’s Twitter posts all at once. It also filters out the replies and junk so you just get wind of the good stuff. “This is a fun page to leave open on a second screen” Says DWHS Inc. President, Charles Yarbrough. You can get lots of great information in real time without running a full program or getting stuff you don’t need from other Twitter update sites.

Check out the new Twitter CEO Posts here.

We will also add a link at the bottom of each page.

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How to start a blog off in style

Posted on 28 September 2009 by Marketing Spot

blog board

Want to start a blog? Good for you, it’s a great way to speak your mind, contribute to the greater good, and possibly make a living with someday.

After years of running over 50 blogs we have realized we could of done things a little easier and better from the start if we knew then what we know now. So in the fairness of the greater good (the true hacker code) we decided to create a step by step tutorial on how get a wordpress blog started off with style and smarts.

(This is done with a account from DWHS Website Hosting using their auto installer software.)

We also assume that you have nothing other then a credit card and some time, if you do have a hosting account already just skip to step 3.

  1. Get domain registration, we recommend www.ezdomainname.com for Domain Registration
  2. Get web hosting, we recommend www.dwhs.net (domain web hosting service) for Web Hosting the $3 a month micro plan will survive for now. You can always upgrade later for no extra fee with DWHS.
  3. Go into your CPanel and click the Happy Face icon (Fantastico) then in there click WordPress to install the latest version.
  4. Once installed, log into the admin section click: Appearance > themes then notice the default themes are boring lol. So next we need to get a good theme from the popular section of wordpress’s theme section: http://wordpress.org/extend/themes/browse/popular/
  5. After you find one FTP the new theme into the theme section of your blog called: blog folder > wp-content > themes
  6. Then go back to the admin section and again click: Appearance > themes and activate the new theme.
  7. Now that you have a nice looking blog you need to tell the world about your posts by pinging out. To do this add this list of pinging sites to the form section called: Settings > Writing > Update Services here is the current list of live ping sites (check marketing spot) for updates :

    http://rpc.pingomatic.com/

    http://rpc.technorati.com/rpc/ping

    http://bblog.com/ping.php

    http://blogsearch.google.com/ping/RPC2

    http://ping.weblogalot.com/rpc.php

    http://ping.feedburner.com

    http://rpc.weblogs.com/RPC2

    http://api.feedster.com/ping

    http://api.moreover.com/ping

    http://api.moreover.com/RPC2

    http://api.my.yahoo.com/RPC2

    http://api.my.yahoo.com/rss/ping

    http://bitacoras.net/ping

    http://blog.goo.ne.jp/XMLRPC

    http://blogbot.dk/io/xml-rpc.php

    http://blogdb.jp/xmlrpc

    http://blogmatcher.com/u.php

    http://bulkfeeds.net/rpc

    http://coreblog.org/ping

    http://ping.bitacoras.com

    http://ping.blo.gs

    http://ping.bloggers.jp/rpc

    http://ping.blogmura.jp/rpc

    http://ping.myblog.jp

    http://ping.syndic8.com/xmlrpc.php

    http://ping.weblogs.se

    http://topicexchange.com/RPC2

    http://trackback.bakeinu.jp/bakeping.php

    http://www.a2b.cc/setloc/bp.a2b

    http://www.bitacoles.net/ping.php

    http://www.blogpeople.net/servlet/weblogUpdates

    http://www.blogsnow.com/ping

    http://www.blogstreet.com/xrbin/xmlrpc.cgi

    http://www.lasermemory.com/lsrpc

    http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

    http://www.mod-pubsub.org/knapps/blogchatter/ping.php

    http://www.snipsnap.org/RPC2

    http://www.weblogues.com/RPC

    http://xping.pubsub.com/ping

  8. Next, you will need some original content. A general rule of thumb is to have one picture on top of each post and to keep this image the medium size as fitted by wordpress. It’s better to let word press size the pictures so they all blend well and look professional.
  9. Now that you have a good looking wordpress blog, original content, and have told the world about your new blog you probably want to make it better. A couple great ways to improve your blog is to add a contact form in the plug in section. Just search simple contact form and you will find a good one, you will need to create a contact page and add the code there for the simple contact form to work. Also Akismet is a must to filter spam, but like all spam filters be weary it will filter some real comments. Google site maps is a good plugin to help your SEO with Google. Next do a search in the wordpress plugin search for I love social bookmarking this will allow your readers to bookmark you for later reading of they choose. With DWHS web hosting you have stats in your cpanel that work great, so we do not recommend adding them in wordpress unless your host does not have them already. Too much junk in your wordpress can slow it down or cause extra server load.
  10. Now that you have a advanced blog the final touches are needed to make it really stand out. To do this you will need some web design experience or outsource to someone like www.pagealive.com for web design services. With the right tools you can edit your header and side bar with nice graphics that fit your style more. This is done by changing the files through ftp in the themes section of your blog folder.

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Fundamental Writing Tips

Posted on 27 May 2009 by Marketing Spot

copy

As simple as it sounds, writing GOOD summaries is the key to gaining popularity, high ratings and well, money. Here are some important points to keep in mind:

  1. Correct grammar and spelling are essential to the success of your summaries and reviews.
  2. Short sentences and short paragraphs (1-4 sentences) are much easier to read. Tip: Sum your paragraph’s main idea in its first line.
  3. Write for a diverse audience. The internet is visited by readers of different ages, occupations and interests, not to mention beliefs, cultures and countries . Try to write something that’ll be comprehensive and accessible to everyone.
  4. Stress important words and key sentences. Just like we’ve done above…
  5. And finally – select a relevant category for your summaries and use tags (relevant keywords) to make them easy to find.

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6 Action Words For Your Resume

Posted on 22 March 2009 by Marketing Spot

00_typical_resume_480

It’s time to activate your resume with some action words. Action words, or verbs, ignite an otherwise dull resume by setting your skills on fire – giving your credentials authority and power. Verbs are important to include on your resume since they show hiring managers what actions you’ve taken in previous jobs.

You’re being hired to DO something – so show what you’ve DONE in the past by preceding your skills and experiences with action verbs!

Finding the right verbs for your resume is also key to standing out above the competition and landing a job interview.
Finding Your 6 Action Verbs

It’s easy to find the right verbs to make your resume rock. Start by taking your desired job description and highlight the 6 verbs that best reflect what you offer a prospective employer. Depending on the job description and your experience, you may find 3 or you may 30. The point is to identify the actions employers value and match them to your qualifications. The idea is to tailor your resume and cover letter to the position.

For example, below is a sample job description for an administrative assistant containing 6 highlighted action verbs.

resumewords_administrativeassistantjob1

If you’ve applied to several jobs within the same area, you may notice the same verbs are repeatedly requested in your job descriptions. So be sure to use these verbs in your resume to capture the attention of hiring managers.

A word of caution though, using too many verbs can lead to buzzword overkill and harm, rather than help your chances of landing a job interview. No hiring manager likes a resume saturated with lots of action and little substance. When I’ve been on hiring teams, I’ve been know to yell, “bingo” when too many matchy words are buzzing in a job application. So choose your action verbs with care by starting with 6 and going from there.

If you’re having difficulty seeing how the verbs in a job description match your skills, try using the Make Your Match Worksheet to help activate your resume.
Using Action Verbs on Your Resume

You’ve found some verbs, now put them into action. The idea is to precede your skills and accomplishments with a verb, and hopefully end each statement with concise facts and figures.

For example, let’s look at a job description for a software developer. I’ve highlighted the 6 verbs that match the applicant’s skills best.

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