Some faces and personalities just stick with you, here are 9 that most of us will be bringing to our graves. Geiko amazingly has two Mr Whipple from please don’t squeeze the Charmen The Marlboro Man The Maytag repairman The “Where’s the Beef” Lady The Life cereal’s “Mikey like it” kid Ernest P, the “Where’s [...]
While the concept of personal branding has taken off corporate branding seems to go in and out of favor. Economic cycles may have a lot to do with that. With the growth of the Internet and social technology tools, personal branding activity and opportunities have exploded. On the other hand, in some ways, the arc [...]
Have you ever wondered why a bunch guys on Steroids fake wrestling has done so well for so long as a business? Well I have, I get when your a kid it’s exciting, but if you watch the events you will see lots of adults going wild for their favorite meat head. In fact wrestling [...]
From the 1950s until the early 2000s, advertising and marketing followed along the path of the industrial revolution. Mass marketing followed mass production. Bigger supermarkets beat tiny markets. Chain restaurants replaced cafes. But the thing is, people’s tastes seem to be changing. We don’t enjoy the same beer anymore, an all-American Budweiser, like everyone else [...]
From the 1950s until the early 2000s, advertising and marketing followed along the path of the industrial revolution. Mass marketing followed mass production. Bigger supermarkets beat tiny markets. Chain restaurants replaced cafes. But the thing is, people’s tastes seem to be changing. We don’t enjoy the same beer anymore, an all-American Budweiser, like everyone else [...]
The old branding model is past its “sell by” date. It is a product-centered model that comes from packaged goods in the ’70s and ’80s; offer differentiated benefits that a particular consumer segment is thought to care about. “My peas are picked at the peak of sweetness”…that kind of thing. This model is breaking down [...]
As new technologies come out so does the new use of money and what it’s spent on. This recent chart shows what the average college student spends over four years at a university. Bookmark It Hide Sites $$(‘div.d303′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
In a nut shell I see it like this: Marketing is more for branding and the business image, where advertising is more for selling and showing a product. The argument that throws me is why a logo or a logo and name is displayed say on a bus stop bench or sign it is then [...]
For centuries, restaurants have been making the same fiscal error time and time again: serving delicious food at reasonable prices. Truly a recipe for fiduciary disaster. Here at least are ten restaurants that understand, to truly make a profit in the food business, you want to guarantee your patrons eat as little as possible, then [...]
Bookmark It Hide Sites $$(‘div.d240′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
