Most people surveyed recently were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:

1) “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.

2) The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.

Local directories like Business Faves is a great place to get a free business listing to help SEO for your business and to help local customers find your business on the internet.

1. Appeal to your followers desire
2. Truly believe in what you are saying (evolved leaders get the trust of their followers by being part of the crowd)
3. Have humility (ghandi, martin luther king) The best leader is the one that has been said to lead rather then someone who seeks it.
4. Have simplicity, be organized, and focused.
5. Never confuse passions with authority, don’t use emotion, people want someone stable.
6. Never raise your voice or lose control.
7. Be respectful to everyone. This gives you charisma

Internet Traffic

The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.

Search Engines

When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they’d like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won’t go 10 pages deep in a search engine’s results, site ranking is VERY competitive.

SEO

There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website’s links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. Our team will be happy to give you with this and point you to more resources.

Pay Per Click (PPC)

The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. Above, you can see the PPCs on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you’re only paying for surfers to come to your site who’s interests were sparked by your ad.

Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a penis enlargement review site, you might choose keywords like “longer penis” or “penis extension”. You could then bid on the keywords, specifying that you’d be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. If done poorly they can take you to the cleaners. A good rule is to make sure you get sales before buying PPC.

Alternative Traffic Marketing

There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.

Product Promotion

So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to our sites. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer and the site having call to actions done correctly.

Product Matching

A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you can convert well.

The Informative Site

The second and more successful way to market a product is to build your website around it. An example of this is a review site. This kind website is devoted to giving the surfer as much information as it can. It gives information about the different types of products available and then reviews the different products that are out there. It will usually pick one of the products (the product with the best website – OURS!) to be its number one pick. Surfers will come to your site, become educated on the subject and move on through your link to buy a product.

This type of site is successful for a few different reasons:

1) People like to shop around. This site gives them the opportunity to shop around without ever having to leave.

2) Information builds trust. The more information you have in your site, the more the surfer will perceive your site as an authority. Trust = conversions

3) Penis Enlargement, for example, is possible. However a lot of people don’t believe it. Yet, they are still perusing your site in the hopes that it is. The more informative your site is, the more likely you’ll convince them that they CAN enlarge their penis. This will lead to more sales.

4) If you slap an enlargement banner ad on a website that has no relation to penis enlargement at all, the majority of your click-trough’s will come from surfers satisfying their curiosity, not because they are genuinely interested. The informative site mitigates this and ensures only quality surfers get through.

An informative site can be built for ANY product out there. It may take a little more time than throwing a banner up on your site, but your effort will be amply rewarded.

The Psychological Sell

The following tips are meant to help you sell your surfers on the products you are reviewing. The more you pre-sell them before they get to a product site, the higher your conversions will be.

1) Identify your audience
Ask yourself who are they? Most importantly, why are they at your site? What are their fears and what are they hoping to accomplish? The answers to these questions will enable you to write your site’s text with your specific audience in mind. The more your text speaks to them, the more likely they are to buy.

2) Identify your audience’s problem and exploit it
It may sound bad, but you want to foster a feeling of insecurity in your surfers. You must include a section on the problem your surfer’s are there to fix and it’s hazards. Highlight what happens if the problem goes untreated and its detrimental affects. Convince you surfer that it is imperative that they fix this problem.

3) Assure them that their problem is treatable
Fairly self-explanatory, but let them know there is help on the way.

4) Include as much info as you can get your hands on.
The more in depth you go, the more the surfer will trust you as an authority and get lost in your site’s information.

5) Include specific information about each product you review
Again, gains trust.

6) Build their confidence
Once you have selected a product as your #1 pick, include information about it’s guarantee, the company’s reputation, etc. Shout from the rooftops why this is the best product out there. A word of caution – do not bad-mouth any product. It’s negative, amateur and unprofessional. Read “Website Development” for more website tips…

PPC Campaigns – Product Promotion the Easy Way

Reviews.

The benefit of this new system is that instead of having to build your own informative site, we’ve done it for you!
This system is now available to you to use in any way you wish. If you are using a PPC campaign, you can plug your affiliate code and special link directly into the PPC ad’s url. Surfers will click on your ad, go to our feeder site, move on to our product site, make their purchase and you will always get credit. You can also use our feeder sites as supplements to your own site. Add a link or menu option on your site and link it to our feeder. Our site will do all of the work for you by educating your surfer on our HUGE range of products. You’ll get credit on any product they buy.

Website Development

There’s no arguing it, there’s a lot that goes into developing a quality website. Hundreds if not thousands of books have been written on the topic. Here, in a “do’s and don’ts” format, we’ll give you a few of the most important features your website should incorporate.

Do’s

1) What is your mission? Every company has one and so should you. It doesn’t have to be complex, just figure out what you want to accomplish through your site. If you want to promote ClearPores with an information site, your mission could be something like this –
“Create a website that will inform consumers in a clear and concise format about how sleep works, causes of insomnia, the detrimental effects of losing sleep and include reviews and suggestions of products that are available that can help cure sleep disorders.”

2) Just like writing a paper in college, map out what you want to do first. Get a good idea of the layout of the site, where buttons and images will be located, and how you’re going to organize your information. Once you have an idea of this on paper, move onto doing the html.

3) Make information easy to get to and organized logically for your surfer. One word – usability. Nothing is more frustrating than being on a website and not knowing where to go.

4) Check out other product websites, including your competition, and see what they are doing well. The best places for website ideas are other websites.

5) Spend time on your text. Anyone who is interested in your website and wants to use it as a source of information will read your text. Make sure you spell check, grammar check, and use your words to your advantage. The text is what will sell your surfers on trusting you and using the products you recommend.

6) Post your site on forums and let other take a look at it. You’ll get some great advice on what you could do better.

Don’ts

1) Do not use too many colors. The more colors you use, the more amateur your website looks. Amateur = no trust = no conversions.

2) Do not use too many fonts, same reason as above.

3) Do not make a website that is one looooooooong page. Again, amateur.

4) Do not have HUGE blocks of text. Break up your text with key points. Use headers, bulleted points, etc. for the major statements you don’t want your readers to miss. Surfers will skim through looking for your main points and will be more likely to read your text if you spice it up and make it look interesting. Besides that, breaking up your text makes your site look better.

Alright, now you’ve got the basics. There’s a lot to know about this business and always something new to learn. It’s a dynamic marketplace and those who survive, learn to roll with the punches. Learning, changing and adapting are the keys to making it. If you’re trying something and it’s not working for you, stop, get some advice and try something else.

The interview may be over, but your chance to make an impression is not. Here are 10 strategies to continue boosting your candidacy.

1. Show that you’re still interested

Leave no doubt in the interviewer’s mind about where you stand. Ask for the job at meeting’s end with a phrase such as, “I would really like to contribute to this company and am hoping you select me.”

Also, don’t leave the room without a clear idea of what will happen next in the hiring process. Will select applicants be invited back to meet other people? By what date do they hope to fill the position? Such questions demonstrate enthusiasm for the job, and knowing the hirer’s timeframe will help keep you from panicking if a week has passed without a phone call.

2. Set the stage for further contact

Nobody wants to be a pest, but could your silence as days pass be misinterpreted as indifference? Avoid the guesswork by finding out before heading home what the employer prefers in terms of checking in. Lizandra Vega, author of “The Image of Success: Make a Great Impression and Land the Job You Want,” suggests asking the recruiter about her preferred method of follow-up communication and whether it would be okay to touch base again.

3. Be punctual

If you tell the interviewer you’ll send a list of references tomorrow morning, make sure you do it. Keeping your word and answering requests in a timely manner speaks volumes about the type of employee you might be.

4. Know when to sit tight

If an interviewer requests that you follow up by phone in a week, respect her wishes. Calling the next day can be construed as pushy and desperate.

5. Send a prompt thank-you note

A positive, nonintrusive way to stay on an employer’s mind is to send a thank-you note. Vega recommends emailing one within 24 hours of the interview, then following up with a handwritten note that arrives one to three business days later.

6. Send each interviewer a personalized, powerful follow-up letter

This piece of communication is another chance for you to shine, so don’t waste space with generalities. Ford R. Myers, a career coach and author of “Get the Job You Want, Even When No One’s Hiring,” recommends including specific references to each person you met and tying your accomplishments directly to the company’s stated challenges.

You also can use the letter to introduce achievements that didn’t get discussed and to elaborate on interview answers that you felt lacked punch.

7. Address one of the company’s needs

Another effective way to follow up is to act more like a consultant than an applicant. “During the interview, you learn a lot about a company’s weaknesses and/or areas where the company wants to expand,” states Linda Matias, president of CareerStrides.com and author of “201 Knockout Answers to Tough Interview Questions.”

“Consider creating a proposal on how you would address one of those areas. Doing so will demonstrate that you have the knowledge and also the enthusiasm to make a significant contribution.”

8. Keep thinking and learning about the company

Be prepared for additional interviews or follow-up phone calls by continuing to research the organization and the field. Gain new information about a topic brought up in conversation. Think of additional questions you’d like answered. These actions show the hirer that you didn’t stop caring about the company after the interview was over.

9. Leverage outside resources

Networking should never stop. “If you have contacts and connections with anyone who might influence the hiring decision, or who actually knows the interviewer, ask her to put a good word in for you,” Myers says.

10. Accept rejection with grace

Finally, keep emotions in check and don’t burn bridges if someone else gets hired. One never knows what the future might hold. The accepted candidate may not work out, or a different position may open up.

“If you are rejected, the first thing you should do (ironically) is send a thank-you note,” Myers says. “This will help distinguish you from other rejected candidates and put you in a positive light.”

Check out our new twitter updates page for CEO’s. Have a favorite CEO you want added? Contact us here

The new page at MarketingSpot.com allows you to see all of the listed top CEO’s Twitter posts all at once. It also filters out the replies and junk so you just get wind of the good stuff. “This is a fun page to leave open on a second screen” Says DWHS Inc. President, Charles Yarbrough. You can get lots of great information in real time without running a full program or getting stuff you don’t need from other Twitter update sites.

Check out the new Twitter CEO Posts here.

We will also add a link at the bottom of each page.

In a tight market, every job seeker needs to find a way to stand out from the crowd. What separates the great from the good and makes a particular candidate too irresistible to pass up? Often, it is one of these three things:

1. Ability to prove worth

It is one thing to call yourself an outstanding communicator or an effective leader. It is another to back those claims with proof. Employers want to know what you’d bring to the table if hired.

“Candidates who can provide real, tangible examples of successes at their current and past jobs certainly stand out,” say Western Union’s Chris Brabec, director of leadership talent acquisition, and Laura Hopkins, vice president of talent acquisition.

Alan Guinn, managing director and CEO of The Guinn Consultancy Group in Bristol, Tennessee, agrees.

“More and more of my clients simply aren’t interested in questions like, ‘If you were an animal, what would you be?’ They are exponentially more interested in seeing if the candidate for a position understands the value that he or she brings to the employer when hired.”

Guinn says that most applicants for commission-driven jobs know they can demonstrate competency and quantify value by discussing how they met quotas, exceeded sales objectives or searched out new clients.

Candidates in other fields who are not accustomed to thinking this way may have more difficulty, but trying to do so may ultimately land them a job.

To come up with examples, it might help to examine your résumé and performance reviews.

What have you accomplished that sets you apart from others? How can those achievements be applied to this job? Is there a way to quantify or explain results in terms of time or money saved, output or improvement?

It can be especially effective to search for instances that would be noteworthy for the specific position or employer. For example, since Western Union is a global company, a candidate who highlights his international experience would grab the attention of Brabec and Hopkins.

Examining the job ad for keywords can offer clues as to what might be most significant.

2. More than a simple knowledge of the company

An acceptable candidate looks at the company’s website before heading to the interview. An irresistible one learns more.

“To stand out, you need to show that your research was a mile deep and not an inch deep like most candidates,” says Jim Langan, partner and manager of the investment and financial services division for Winter, Wyman — one of the largest staffing firms in the Northeast. “You need to go above and beyond in your efforts to show that you understand this company inside and out.”

Annual reports and financial statements can help. Likewise, check for any recent news events or press releases. Langan says these things also might be helpful to know about a company:

• Its motto or vision.

• Its products and what makes them stand out in the market.

• Its competitors.

• Its stock price.

• Its senior management and their history with the company.

(Bonus points: If any of them have written a book or been quoted in a publication, see if you can mention that in the interview.)

3. Enthusiasm

If you’ve taken the time to demonstrate your worth and to do homework on the company, chances are you’re well on your way to becoming the final thing an employer can’t resist: an enthusiastic candidate.

How does enthusiasm shine through? “First and foremost, I believe, is the candidate’s interest in the interview itself,” Guinn says. “It’s directly in proportion, I think, to how excited the candidate might be to be offered the job.”

He says the questions that enthusiastic candidates ask are not only about the job they would be doing but also about the job in the future.

“They ask the interviewer how they may expand positional responsibilities. They demonstrate interest in upward mobility. They want to know who has moved up and why the position they are being interviewed for is vacant. They also are interested in how they will fit in with the group to which they are assigned.”

Let a potential employer know that you have spent time learning about this particular job and reflecting on how you’d be the perfect person for it. Chances are your genuine excitement could be contagious.

As Langan says, “Companies love to hire people who have passion and enthusiasm for a position rather than a candidate who sees this as just another job.”

Facebook slowly becoming known as the do anything for money internet business attempts to hit Google below the belt but gets caught.

It seems like the ongoing rivalry between Facebook and Google has taken a turn for the subversive. Last night, a spokesman for the social network confirmed to the Daily Beast that Facebook paid a top PR firm to spread anti-Google stories across the media and to encourage various outlets to examine allegations that the Mountain View company was violating user privacy. The PR firm, Burson-Marsteller, even offered to help blogger Chris Soghoian write a critical op-ed piece about Social Circle — a service that allows Gmail users to access information on so-called “secondary connections,” or friends of their friends. Social Circle, in fact, seems to have been at the epicenter of Facebook’s smear campaign. In a pitch to journalists, Burson described the tool in borderline apocalyptic terms:

“The American people must be made aware of the now immediate intrusions into their deeply personal lives Google is cataloging and broadcasting every minute of every day-without their permission.”

Soghoian thought that Burson’s representatives were “making a mountain out of a molehill,” so he decided to prod them about which company they might be working for. When Burson refused to spill the beans, Soghoian went public and published all of the e-mails sent between him and the firm. USA Today picked up on the story, before concluding that any claims of a smear campaign were unfounded. The Daily Beast’s Dan Lyons, however, apparently forced Facebook’s hand after confronting the company with “evidence” of its involvement. A Facebook spokesman said the social network hired Burson to do its Nixonian dirty work for two primary reasons: it genuinely believes that Google is violating consumer privacy and it also suspects that its rival “may be improperly using data they have scraped about Facebook users.” In other words, their actions were motivated by both “altruistic” and self-serving agendas, though we’d be willing to bet that the latter slightly outweighed the former. Google, meanwhile, has yet to comment on the story, saying that it still needs more time to wrap its head around everything — which might just be the most appropriate “no comment” we’ve ever heard.

Facebook Buying Out Skype? $4 Billion Deal Was Being Talked About. Now the hammer has been dropped and the winner is Microsoft at 8.5 Billion (yes billion). We just hope Microsoft doesn’t screw things up, skype is near perfect.

After rumors that first Facebook and then Microsoft were in talks to acquire Skype, the latter announced that it has acquired the VoIP giant for $8.5 billion in cash.

Skype will be integrated into Microsoft devices and systems such as Xbox and Kinect, Xbox Live, the Windows Phone, Lync and Outlook, Microsoft said in a statement. The company has pledged to continue supporting and developing Skype clients on non-Microsoft platforms as well.

The deal, which was spearheaded by Microsoft CEO Steve Ballmer with assistance from Charles Songhurst, the company’s head of corporate strategy, was completed Monday evening, AllThingsD reported earlier.

The acquisition is an expensive one for Microsoft. Not only is it the largest price Microsoft has paid for a company in decades, Skype is not yet profitable. Despite revenues totaling $860 million last year and operating profits of $264 million, the company lost $6.9 million overall, according to documents filed with the SEC. And the company carries $686 million in debt.

Much of the company’s appeal rests in its largest user base of 663 million, 145 million of which use Skype monthly (Update: Microsoft says Skype has 170 million regular users), and 8.8 million of which are paying customers.

There is one clear set of winners here: Skype’s investors. A group including Silver Lake, Index Ventures, Andreessen Horowitz and the Canada Pension Plan (CPP) Investment Board purchased the company from eBay for $2.75 billion in September 2009.

In August, Skype filed for an IPO but put plans on hold after Tony Bates joined the company as CEO in October. Bates will take on the title of president of the Microsoft Skype Division and report directly to Ballmer.

You’re sitting at your desk, staring at your Dilbert calendar, loathing everything from your company-distributed coffee mug to your co-worker, Earl, who is swirling his pencil in the crevices of his ear. “Time to blow this popsicle stand,” you think.

Thankfully, you’re sitting in front of a job-finding goldmine: your computer.

While you might be tempted to just utter a few expletives and surf on over to Monster.com, know this: There’s a smart way to begin an online job search while you’re gainfully employed.

A recent study from UCLA and the State University of New York-Stony Brook found that unemployed folks — even if they left voluntarily — are stigmatized when it comes to procuring jobs, unlike those who are collecting paychecks.

So suck it up and start your search wisely — and maybe bring some headphones to save your eardrums from Earl’s nail chomping.

E-Ask around

Let’s say you work for a home design website, but your true passion is collecting Hummels (you know, those frightening children figurines that people always give to old folks for Christmas). You’re talking with a Hummel distributor for a story and suddenly it hits you: “Why not just work at the Hummel factory, coming up with new little-boy-leading-sheep-around tableaux?”

Well, you have the dude’s ear, why not ask him if there are any openings? Dr. Katharine S. Brooks, author of “You Majored in What? Mapping Your Path From Chaos to Career,” suggests doing so in a less-than-direct manner, however.

“Contact (your potential employer) and say you’re helping a colleague out who is interested in any openings at their company,” she says. “If it turns out they have an opening, you can always say later (when you apply) — ‘I wasn’t even thinking about looking for a job until I saw this opportunity — I just had to apply.’ ”

That way, it won’t make it through the knickknack grapevine that you’re considering jumping ship to trod greener pastures — like working as a professional metaphor mixer.

Social network

If you don’t have time to go to a ton of mixers and whatnot IRL (or you’re an agoraphobe), you can easily use the Web to cultivate contacts in the field you want to get into and do so in a discrete manner.

“Don’t just network when you need something,” says Krista Canfield, spokeswoman for LinkedIn. “A ‘gimme gimme’ mentality is a surefire way to lose professional contacts and get deleted from peoples’ networks.”

Canfield recommends joining special interest groups on LinkedIn, and talking with others about something other than work opps.

“Joining different or new professional circles will help you meet other people and also open the door to other opportunities,” she says.

Brooks suggests starting a new Twitter account under a different name, on which you can post stories and thoughts about the field in which you want to work. Then, when you turn in your resume to the Hummel folks, you can direct them to your account, @AppleTreeBoy, and all your illuminating ruminations on what Berta Hummel would have achieved had she lived past 37.

Don’t be stupid

OK, this may seem really obvious, but we need to say it anyway: Do not apply for new jobs from your work e-mail or during work hours. Earl is probably watching.

“It isn’t just about the ethics of your current situation — it’s also about the impression you’re creating,” says Brooks. “If your potential new employer sees that you use your company’s e-mail to correspond with them, use the company phone to call them, and appear to be contacting them during work hours, they will assume you will do the same thing when you work for them.”

Less obviously, it’s wise to cover your tracks when you’re doing all that networking we were talking about before. Canfield recommends that you familiarize yourself with LinkedIn’s settings. You can control whether your connections will be notified when you change your profile, making recommendations and follow companies.

You can also control whether your connections can see your connection list or find out when you add a new connection. It looks a little suspicious if you suddenly add 15 recruiters from various and sundry tchotchke factories to your connections list.

And if you have, in fact, been fired or laid off …

After you’ve sobered up/stopped crying/put on pants, take a big swig of your pride. While you might not want to tell anyone that you were replaced by a computer algorithm, keeping your current jobless situation under wraps is actually really stupid.

Every expert we spoke to told us that it was best to let everyone in your network know about your loss — upping the odds that news will strike the ear of someone who can help. Donna Flagg, author of “Surviving Dreaded Conversations,” says, “Here I think it’s smart to work Twitter in because you can tweet the experience openly and perhaps connect to other like-minded folks.”

Still, keep the news-sharing professional. Even if Earl did tell everyone about your secret rendezvous with your girlfriend in the storage room, thereby leading to your untimely curtain call, telling the whole digital world about how he once had a panic attack in the break room and wept under the snack table isn’t the way to your potential new employer’s heart.

Keep it classy, and you’ll be back in a cubicle in no time, sipping from a new company logo-emblazoned chalice.

Locking down the social network jungle can be hard.

Here is 6 tips to staying on track:

1. Don’t Ignore Trends
2. Push Into Your Competitors Territory. Pick Fights With The Big Guys
3. Be A Businessman (or Woman) First
4. Stand By Your Brand
5. Be Adaptable
6. Stick To What You Know or Go With Your Gut