Internet

Is A Yahoo Listing Still Worth The Cost?

In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status. The Google search engine now drives the primary search results…

Read More
Internet

Are Your Search Engine Rankings At Risk?

Ever since there have been search engines, there have been techniques that unscrupulous webmasters and shady search engine optimization firms have used to artificially boost rankings. As search engines caught on to these techniques, they devised ways to detect them without having someone physically look at each site (a practical impossibility, considering that several individual…

Read More
Internet

Website Promotional Terms

The terms and definitions below relate to most aspects of search engine indexing and ranking of websites.   Spider / Bot: A program used by search engines to visit and index websites. Search engines regularly send these spiders to the sites in their database and new sites that were submitted to verify accuracy of the…

Read More