We have all heard the forecast and now know that blogging is hear to stay and only getting bigger. Despite it’s cheesy name it is a very serious business tool. Businesses must conform to new marketing techniques to accommodate new media. Businesses will get left behind quickly if not staying current with the quickly evolving media market. Some business have already made changes to fit the new standard in the technological generation. People are soon starting to trust blogs more then the national news media.
Does this mean to throw out former marketing methods and join the masses? Social networking is part of marketing but you must communicate to your consumer no matter what means possible.
As major companies like Disney hire bloggers to spread the word about events, as said by the Vice President Mrs, Wiley says. “Focus on the consumer” ” Reach them where they are”