85% of People Use the Internet to Find Local Businesses

Most people surveyed recently were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:

1) “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.

2) The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.

If you have a business and have not built a website yet this needs to happen right away. You are literally throwing business away that will get for dollars a year!

Local directories like Biz Faves is a great place to get a free business listing to help SEO for your business and to help local customers find your business on the internet.

If you don’t have a website make sure and build one for as low as $1.99 at Web Host Pro

8 thoughts on “85% of People Use the Internet to Find Local Businesses

  1. Everyone loves it when individuals come together and share thoughts.
    Great website, keep it up!

  2. Really you need to hit marketing from several angles, locally, web, print, and if you have some serious cash, TV.

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