Having a call to action might the single most important part of your web design. I have worked with hundreds of websites that look like they are from 1998 but still convert like crazy. The main reason is simple, they guide the visitor.
No one wants to try to decode a website, they want to see what you have to offer and if they like it sign up. On your front page you should always have a click here or go here option. This will help the customer see what the main thing that you offer.
Then on the sales page have a easy to find buy now or take action button.
By having a clear call to action you will convert your customers much more. It’s been proven over and over endless times.
Keep the mind set to “always be closing” your website should be set up like this.
Have point on every page where people can sign up get to the main page that has the products or action you are trying to used.
Some common call to actions are: Download, Buy Now, Sign up, Learn More, Go Here