In recent years the “call to action” has become the viral super star of Internet marketing tips. Everyone is so excited about the call to action.
The truth is, we should be excited, stats are showing 60-70% increases in sales just from a clear and concise call to action.
Basically just let the customer know what you want them to do. Don’t over-sell, just be honest about what you want them to do.
It’s not a complicated science, you just need to remember this one thing when making a call to action.
Make sure your call to action is clear and present
That’s it, make sure everyone can understand your call to action and that is made to happen in that instant.
Stick to this and you will see increased sales on your website.