Facebook, Youtube, and Twitter are three of the biggest and most popular platforms in social media today. As surprising as it may seem, blogs can also offer the same advantages as these well known social media platforms. Ideally, social media was designed to work in the same way as a blog does. Blog posts can be seen as alternative sources of information and offer a way for the audience to react and interact with the writer, the data provided on the site, and other aspects. Much like social media, readers can learn from the data, offer their comments or reactions, and share the information to other people.

Most corporate sites include at least one blog. Although it is not surprising to find a commercial site that features several blogs. Blogs offer businesses a number of advantages. Over time, businesses have realized the many advantages that blogs can offer. This includes the opportunity to build a personal relationship with the brand’s customers and potential clients. An example of a small business that utilizes a blog to its advantage is this diabetic sock retailer’s company blog. All the posts are well thought out, informative, and never reads like an ad. They do a good job of relating to customers interest first and tying in their products later. Sometimes, they do not even mention their own products at all.

For companies, a blog offers a means to introduce the brand and business to its target market. It gives the company an online presence, a personality, and a voice that the market can relate to. When writing posts for a blog, brands are advised to pick a tone and use the same one for all posts. A blog gives brands a human face and lets the market see and interact with this aspect of the business.

Most blogs are designed to inform the public about the company, what it does and what it offers in terms of products and services. However, companies must also try to find the right combination of marketing while also establishing or maintaining a personal relationship with its customers.

Although blogs can help businesses make a sale, it should not be just another page to showcase the company’s long line of products, services, or promotions. One indirect way of marketing the company without making another boring sales pitch is by producing guides and informative product posts. These articles can inform the audience on how to properly use your products or list the benefits of using your company’s products or services. The online furniture retailer, WayFair.com does this to perfection. The company has multiple blogs split into different categories. Buying guides and furnishing ideas are available for nearly all their products.

A blog is an essential part of a company’s online marketing strategy. By devoting time, effort, and resources to producing informative posts, a blog can offer several advantages for businesses including building a customer relationship, generating sales leads, and broadening a company’s reach. To achieve these goals, do the required research, create a content strategy, and make sure that every blog post adds value.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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