What is branding? What is marketing? Are they the same or are they completely different? In business you hear these terms thrown around in the same sentences. Often lacking a clear differentiation from one another. Branding and marketing are two pieces to the same puzzle.

Branding is the core value system that your business is built on. Much more than a logo or a tagline, your brand should convey emotion and pull on the prospective customers heartstrings. What are your core principles and values? What is your mission statement? What inspired you to build your business? Why do you want to offer your products or services to your target audience? What makes you unique? Answering these questions will help you definitively define your brand.

If branding is the engine of the car, then marketing would be the tires and steering wheel to get your brand where it needs to be going. Marketing is the set of tools you use to get your brand where it wants to go. Specializing in Digital Marketing, we utilize marketing techniques like SEO, content marketing, social media, pay-per-click advertising (PPC) and mobile marketing. Traditional marketing uses radio, television, and print advertising to deliver their brand message. A good marketing mix is imperative to drive your company’s message to the prospective buyers.

Without a strong brand, the marketing will struggle. And without a well thought out tactical marketing approach a strong brand will struggle. The two pieces to the marketing puzzle are dependent on each others successes. If you need help marketing your business or developing a new brand strategy, we are happy to help. From Top 20 Fortune Companies to mom and pop shops, we have alleviated their marketing concerns. Contact Allevi8 Marketing for any questions or advice. Be where the world is going.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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