How To Drive Bookings Through Your Own Website As A Holiday Park
In a world full of technology, booking holidays can now be done at the touch of a button. Gone are the visits to the travel agents or ringing up on the phone and instead your website has taken centre stage.
In fact, 80% of people now book online, so it’s essential that your website is up to scratch in order to drive direct bookings to your holiday park.
Not sure where to start? Here, we’ve found some great tips and tricks to help you make your website the best.
Make it responsive
Mobiles have officially become the device used most for browsing online, with 51% of people using mobiles and tablets to surf the web, compared to 48% using desktops.
As a result, it’s essential that you make your website responsive so that users can view it properly on whatever device they’re using and book directly through the site. If they click on your site and it doesn’t load properly or is difficult to use, you’re likely to stop them from booking with you and lose them as a potential customer.
Have clear advertising of best rates and deals
Another key way to drive bookings through your website is to make your best deals and rates as attractive as possible, by making them stand out.
Placing them at the top of the homepage and on subsequent pages throughout your site, as well as drawing attention to them through using bold visuals, will increase the likelihood of visitors checking out your offers and booking through your website.
Make sure your booking process is simple to use
In order to drive bookings, you need to make it easy for people to actually book, so make sure the process is as simple as possible.
Have clear calls to action with a bright and obvious ‘book now’ button on every page, streamline the process to only three to four steps, only ask for information you need, and don’t add any additional call to actions like registering for a newsletter until the booking is complete.
Around 81% of travel bookings are abandoned, so making it as easy as possible to book is essential.
Improve your design
The overall usability of your website is a key driver of bookings so making your website design as good as it can be can help to improve your direct booking rate.
We spoke to Elite Dynamics, a holiday park management business, for some tips: “Your website should always be built with the customer in mind, as a user-friendly site is much more likely to produce bookings.
“Keep your website design simple and attractive with clear calls to action, make sure all the pages are linked and easy to navigate, use high-quality images, ensure all pages load quickly, and make sure copy is engaging and informative.”
Information from third parties is one of the main things that people look for when booking a holiday. In fact, according to TripAdvisor, 53% of people won’t commit to a booking until they’ve read reviews.
As a result, integrating reviews and awards into your website can really help to drive bookings to your holiday park. Whether you use a site like TripAdvisor or opt for a built-in review page, allowing potential customers to see accurate feedback can help to build a sense of trust which encourages people to book.
This is obviously dependent on whether you receive good reviews. However, even if you receive some negative ones, the way you respond to these can also help to create a positive impression with potential customers.
Provide all the information they’ll need
Finally, another key way to drive bookings is to make sure your website has all the information customers will need to make a booking.
Make sure you have information about your holiday park and why you stand out, prices, details about any offers, facility details, a gallery, and any local information. This will make sure they’re fully equipped to make a booking and aren’t left wondering what exactly the park will look like or what the facilities are.
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Charles has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.