Royalty Free Images – Save Costs and Increase Visibility

Stock photos are considered quite prosaic and boring at first glance. However, when used in the right manner, they are a great tool for your presentations and marketing properties. Sometimes the project resources do not allow you to spend on brand new images, e.g. a presentation, a basic website or small advertising campaign. Maybe you need images in a hurry. You do not have to spend on a professional photo-shoot. Get images for a small fee and in an instant.

Images Have a Greater Impact

Content with images is expected to get 94 percent more views than content without images. Images grab the viewer’s attention and create an association with the brand or message that you are trying to portray.

Basic Pointers

There are a few tips that you will find very helpful when it comes to choosing stock images. When selecting an image or a group of them, prioritize theme over aesthetics. It should reflect or complement the service or unique selling point that you are trying to present. Well-lit pictures are always more pleasing and uplifting to look at – unless your theme requires something of a darker tone. If you are picking up stock images always opt for the best quality images with high resolution. If you are looking for background images for your text, they should be of a tone that contrasts with the font color.

Sometimes we try to choose images based on visual qualities but it also helps to choose something that is showcasing a trending concept. Find up-to-date photos and graphical representations so your content also looks fresh. If you are looking to put the image in a prominent place, maybe as a hero header, it is important that it is not a very common picture. You may find the image that you think is perfect but at the same time, a lot of others could have used it. A tool like Tineye is great for such scenarios. Upload the picture you have to see where it has been used before. It will also give you a good idea of the different contexts that have been applied to it by previous users.

Take Advantage of Royalty Free

Royalty free images are those for which you do not have to pay royalty fees. These are cheaper and can be bought at a flat rate for multiple uses. RF pictures and graphics are an ideal choice for small businesses that do not have the resources for photographers or image licenses.

Choose Images with Living Subjects

Images with people and animals tend to evoke more reactions. Avoid strict poses when you choose imagery with humans. Candid and natural pictures blend better with content. If you are buying a stock image that will be associated with your brand make sure that there is no clash of tone, style, and demographics.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

Leave a Reply