Design is perhaps the most crucial element of a website as it directly influences its look and the feel. Not only is a good capable of beholding the user’s attention, but also plays a key role in elevating the SEO ranking of the site. Moreover, it ensures a great user experience with seamless navigation, intuitive elements, and an overall value-addition. For these reasons, it becomes crucial to give full attention to web design and get it done from an expert professional. Here are the 10 web design basics that your web designer should follow to come up with an amazing website:

  1. Visual appeal is the foundation

Without any doubt, visual appeal is the foundation of a good website design. Look for an expert designer who can showcase sites that have aesthetic value because it actually decides whether the visitor will stick on the site and stay long enough to convert. The theme decides the visual appeal of the site and so does the right placement of the elements on its interface.

  1. It should be uncluttered

A good design should be simple and uncluttered, having only those design elements that are absolutely required. Minimalism is the key, which is the reason to skip the redundant and repetitive elements as they may irritate the user. Having soothing colors and relevant icons is equally important. Also, the designer should follow the emergent trends.

  1. Intuitiveness is important too

While the website should have an uncluttered interface, it is equally important to make it intuitive. Such an interface is user-friendly and self-explanatory so that the user can easily understand what he has to do next. This is particularly important for e-commerce websites where the user needs to know clearly how he has to proceed to complete the transaction and checkout.

  1. It focuses on the product

Basically, your website is meant to sell products, which is the reason that its design should focus on the product. It should clarify what you are offering and also present it in an attractive way. Use of high-quality images helps as the online shopper judges the product only on the basis of this image. The placement and size of images also matters. Therefore, an expert designer will ensure the design showcases the product in the most enticing form.

  1. A good design is timeless

Yes, it is important to follow the prevalent design trends but you should not forget that timeless designs last forever. An expert designer is able to maintain the fine balance between trends and timelessness. He has the capability to judge which trend will last and which will not. At the same time, the design should be communicative and consistent with the business brand image as this adds credibility to the brand itself.

Seeing the basics that go behind a promising web design, it is important to avail the expertise of a professional to design the best website for your business. This is one expense that you should not cringe on as a good design can change the fate of your website and business.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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