Within the past few years a lot of marketing campaigns have moved away from typical marketing strategies (Billboards, new paper, radio etc…) but within the past 6 months I have been going through old business models and trying to recreate there marketing tactics in a post online marketing world. To my shock some of these older tactics have a even better conversion rate in the now new marketing battle field.
Here are 3 reasons why you should still use direct mail marketing campaigns
- By picking a established company to print and send your mailing campaign you also get a bunch of insight. Unlike running Facebook or google ad’s you don’t have to guess what your target audience is and optimize it yourself. The people that work on direct mail marketing know the markets and create detailed target lists just for you.
- The most obvious reason is what I tried to hint at in my intro. Direct mail is become more and more extinct so if your one of the few local companies still running direct mail campaigns your going stand out from you competition and already have a bit of established creditability.
- Also to my shock a direct mailing campaign had a return on investment that outlasted any online marketing campaign I’ve ever ran. I rarely have a customer come in 2 weeks after a Facebook ad campaign has ended asking if we still where running a certain special but with direct mail marketing my clients where still getting coupons months after there expiration date.
For these reasons I will be running a lot more direct mail marketing campaigns for my customers this coming year.