In the hotel industry, filling rooms directly is essential instead of waiting on last minute books on popular travel sites. But if customers don’t know about your hotel, how are they likely book a room in your hotel?

The paradigm of inbound marketing increases awareness of your hotel or resort and reaches your ideal potential guests where they’re searching online. Closed-Loop reporting helps tie marketing to dollars to accurately track your marketing ROI. Don’t let your rooms go empty. Find out how to market your hotel online with inbound marketing. In today’s media saturated environment, people have learned to tune out outbound marketing messages. For example, you can easily change the channel during commercials and filter spam emails to a separate folder in your inbox. However, consumers are looking for inbound marketing content, which includes everything from blog posts and social media updates to website content.

Why do hotels and resorts need to shift towards inbound marketing?

If hotels want to attract guests, HubSpot inbound marketing is essential. Rather than trying to engage potential guests via ads in travel magazines or television commercials, you can promote content on your own channels. While paid advertising requires a continuous cash flow, HubSpot (inbound marketing) is significantly less expensive. And it provides an impressive ROI. Blog posts, for instance, can continue to generate traffic to your hotel’s website months or years after publication. This isn’t the case for outbound marketing, where you will likely notice an immediate decrease in traffic after you stop running ads in magazines or television.

HubSpot (Inbound marketing) also provides guests with value. Nobody likes interruption marketing, and with entry marketing strategies, you do not have to worry about people who see your ads who are not interested in booking a hotel. Instead, it can help guests in their search for information by providing useful resources that position your hotel as an industry leader.

Key features of HubSpot for hotels

Blog publishing and analysis of results

HubSpot will guide and enhance you through your entire hospitality marketing strategy. At first, you’ll be able to define the easiest way your blog will be on aesthetic level: title, header, lead. In addition, the blog tool in HubSpot has an SEO optimizer. Indicating the keyword you work with in each article, HubSpot will give you the instructions on where to include that keyword, guiding you in this way in the SEO position of your post.

In addition, you can include in another section the general keywords with which you want to work and HubSpot will analyze the difficulty of each one. After use, you can also analyze what performance and position your pages have on each of the keywords.

Social Media

In this HubSpot platform you can also manage your hotel’s social networks. Publish to the moment, program messages later… And, most importantly, you can manage your accounts on this platform. You can include several profiles of each social network and you can also choose for each social publication in which profile or profiles will be posted. In addition, HubSpot guides you in your social publications, offering advice and guide manuals. Publishing and programming your social networks in HubSpot is very practical and fast. When you write a message, it is copied to the social networks you want, without having to rewrite them all from scratch and being able to edit them to adapt them to each platform.

In addition, you’ll have real-time results on the number of clicks and interactions. If you are also blog and managing your web pages from HubSpot, when you make social publications about your blog posts in your networks, you can analyze who has seen your posts or landing pages from each social platforms.

Email marketing strategy

As you know, your email marketing strategy must be completely segmented. You cannot submit the same content to different targets that have different interests and needs. HubSpot makes it easy in this regard. You can choose manually or from a list (also manual or automatic) to whom each email will be sent. In addition, you will get the number of satisfactory emails delivered. That way you will know if any users have canceled the subscription to your emails, the number of emails opened and even where the receivers have clicked. This is the only way to know if you are doing well, what you should modify and what to enhance in your Email strategy.

Lead scoring

With HubSpot you will know what your users are interested in, so you can divide the content and offers according to their needs, in order to convert these potential customers into your hotel’ final guests. HubSpot will tell you what content your users have read, what call-to-actions they have clicked and what emails have aroused their interest. This way, your commercial team can work from a solid base, offering personalized content to each of your customers.

Automate workflows

A workflow will show you how tasks will be structured, in what order and under what conditions. HubSpot is prepared to work with this type of dynamics and they are very useful for different actions. For example, if you want to organize an event, you can tell HubSpot to whom to send the invitation email (from a manual or automatic list or following a series of user conditions), to whom the thank-you message will be sent (only to those who finally attended, for example), etc. And mark a chronology too. In HubSpot workflows you can work with conditionals, with absolute indications and with all sorts of contact lists.

Conclusion

Partnering with a reputable hospitality marketing agency that only specializes in marketing hotels and resorts is best suited to help scale your hospitality marketing efforts to fill more rooms. While traditional marketing can fill rooms, the ROI is not as measurable compared to inbound marketing for hotels, which empowers your team to leverage closed-loop reporting. These suggestions, and many others, allow you to accommodate new consumption habits and offer the value you need before, during and after your stay with you. If you’re not sure how inbound marketing works for hotels, hire a trusted agency partner to help you navigate the landscape. Consumers are tired of being pushed: instead, compel them to come to you.

Posted by Charles Yarbrough

Charley has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.

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