The health care industry is extremely competitive, with more and more clinics being opened every day. As most prospective patients tend to use the internet in order to find good clinics near them, it is essential to ensure that your medical clinic SEO is perfect. Without the same, your name may never pop up on a patient’s search list, leading to a huge loss for your clinic. In order to make sure that your medical SEO game is strong, you must follow these expert tips:
Start by creating a Google+ Local page for your clinic
Google+ Local is a great tool for clinics and businesses within a specific area looking to target customers from the same region. It not only helps Google identify who you are (and subsequently suggest your clinic to people searching for it), but it also helps customers read up vital information at a single glance. Having this page can be very helpful in terms of getting more people to your clinic.
Use relevant keywords
When it comes to medical SEO or SEO in general, keywords are everything. Keywords are basically phrases that potential patients use in order to find relevant information. If your site uses the same keywords, then it lands up in the search list. If it doesn’t, then the patient does not know you exist. So, when it comes to optimizing your website, you must ensure that you use the right keywords for your field.
For instance, for one of our clients, Garekars M.D. Skin Clinic – who runs a skin clinic targeting people in need of skin treatments in Gurgaon, ‘dermatologist in Gurgaon’ or ‘skin specialist in Gurgaon’ are the target keywords. The website content is optimized around these queries. Hence, their website shows up in the top results whenever someone searches for them.
Look at your content as an investment
Having good content is an essential part of any SEO strategy. If your content does not add value for the people reading it, then you cannot hope to be a part of their lives. You must ensure that your content is original, as your website can be blacklisted by Google if it contains high levels of plagiarism. You should also ensure that your content has some personality – a voice, so to speak. The content you share should inspire people to react to it, either by sharing it further or liking it. Finally, be sure to create content that is ultimately useful, and not just there for the sake of it. These tips will help you ensure that your readers keep coming back for more.
Update your NAP information regularly
To convert viewers into patients, you must ensure that your NAP information (Name, address and phone number) are absolutely accurate. Patients are most likely to call your information desk first before deciding whether or not they want to come in for a consult. If your contact information is not updated or accurate, you will lose a huge chunk of patients.
Optimize Social Media
Finally, no clinic or even a business for that matter can hope to connect with its audience without social media. You must use your social media to its full potential, and ensure that the content you share on these platforms reflects your ethos.
Let us know what’s your take on SEO for medical practices in the comments below.