It is no secret that the most essential and engaging marketing strategy on the web today is video marketing. Video marketing has dominated social media channels. Utilizing social media videos on websites such as Facebook and YouTube offer an abundance of potential viewers. When appropriately implemented, this method has an incredible impact on attracting old and new customers by keeping their attention. In fact, marketing expert James McQuivey states that just a one-minute video is about the same as 1.8 million words.
If you are a business owner who has not done a marketing video yet, then now would be a great time to start. To help with your decision, here are some of the top benefits you can gain by creating an online marketing video about a product or service.
Increase in Sales
The majority of people tend to prefer video content over reading. In fact, it is 40% more likely for people to purchase a product or service after seeing a marketing video than by reading about it. Also, about 80% of them will remember a video they watched about a month ago. There are video production companies that can be hired to handle script writing and the pre and post production process for you. The whole point in marketing is to attract customers and have them remember you, so they are drawn to buy your product or service. Videos are also well known for leading to direct sales. With video marketing, it drastically increases the likelihood of gaining customers, which in turn increases sales. Video can also help you connect better with your audience, giving you the opportunity to engage more users and build brand loyalty across the internet with video marketing.
Getting your site on the top searches and improving SEO the best you can is critical for obtaining steady website traffic. Since Google tends to favor videos, there is a much larger probability that your site will rank higher on search results. Statistically speaking, you are 53 times more likely to show up on Google’s first page if you have a video on your website. The higher SEO you have, the easier and quicker it will be for the targeted potential customers to visit your site.
Increase Email Click-Throughs and Track Calls
One way to implement video marketing is by placing one in an email to send out to your mailing list. When a video is in a business email, it tends to increase email click rates by up to 300%. This may not attract new customers directly, but it could launch an uptick of “word of mouth” marketing. If you do decide to do this, make sure the video is not too long where it could get stuck in the customer’s spam filters.
In addition to tracking clickthrough rates, you can add custom tracking phone numbers that will allow you to monitor the calls placed to the number. Using affordable call tracking software allows you to add and monitor multiple phone numbers that you can use across the web. Many businesses will add unique numbers to email campaigns, social media campaigns, Youtube video campaigns, mailers, and even print media to measure the effectiveness of the campaign.
Video marketing is the most compelling technique used in online marketing today. However, this is not new. This marketing strategy has been around for a long time. What has changed are the platforms used to upload those marketing videos. With the ever-growing online population on social media platforms, this is one technique that should not be overlooked. If you have not used this video marketing yet, then chances are you are falling behind your competitors who do have videos out there. With the incredible benefits it provides, it is no wonder why nearly all businesses use or are thinking about using this marketing strategy.