With the advancement of artificial intelligence (AI), it is important for your digital marketing strategy to be aligned with trends in that sphere. Though it may seem difficult or complex, there are basic steps toward developing an AI-friendly SEO strategy for promoting your online business.
It is important to recognize that the primary aim of search engines, no matter how sophisticated they become, is to provide users with high-quality and relevant content. So long as you are providing visitors with great content, you will not have to worry about changes in search algorithms. Below are some important steps to signal to the search engines that your website is legitimate and worthy of a high rank.
It is important that your website descriptions, meta tags, and content be relevant to your target keywords. By analyzing your niche and the way your competitors operate, you will easily be able to determine the keywords for which you must rank. You can also set up Google Analytics or similar software to determine how people are finding your website so you can improve its visibility. As AI advances among search engines, they will easily be able to determine which websites are providing the best content according to target keywords and will rank them accordingly.
Though onsite SEO is the foundation of an AI-friendly SEO strategy, offsite SEO is also essential. The first part of building an offsite SEO strategy is setting up social media, or Web 2.0, accounts. Active and aged social media accounts are a sign of the legitimacy of a company, since spammers tend to avoid the time-consuming process of legitimately building social media assets. These social media accounts will offer plenty of opportunities for creating backlinks on the profiles themselves and on posts or tweets, and these posts or tweets can target specific keywords.
The second part of an offsite SEO strategy is to build local citations. AI-based algorithms will increasingly look for signs that a website is legitimate by determining whether it has a physical address or working phone number linked to it through various sources. Spammers generally do not want to be identified in such a manner, and will use cloaking techniques.
The third part of an offsite SEO strategy that is AI-friendly is obtaining relevant backlinks from authoritative websites outside of social media and local listings. These backlinks can be obtained with guest posts, press releases, blog comments, and forum profiles and comments. It is important that besides high metrics such as domain authority (DA), page authority (PA), trust flow (TF), and citation flow (CF), these websites also have high organic traffic to signal to the search engines that these backlinks are of value. The most important measure of all is high organic traffic.
By following these ideas, you will have a website that is acknowledged by AI-based algorithms to be worthy of a high rank. Though AI may be designed by some of the brightest minds in computer science, its purpose is to provide elegance and simplicity for internet users. Instead of fighting these changes, we need to facilitate and embrace them as digital marketers.