Updated on December 16, 2019
I have used GetResponse Email Marketing Tools to build my list and turn referrals into paying customers. The courses they provide are great.
Email Marketing the Right Way
Email marketing is the most important type of marketing for many businesses. In its broadest sense, it is the process of sending out emails to customers and potential customers with the aim of informing them of the products and services you sell. With the right email marketing tool like GetResponse, not only will you be able to reach out to more people, but you’ll also improve the chances that your campaign will be successful and generate revenue. But more on this later.
Obviously, the goal of email marketing is to convert the recipients into buyers so you can generate revenue for your company. But that’s not the only benefit and by following a good email marketing campaign your business could reap even more rewards.
Let’s have a look at the advantages of email marketing. The benefits of email marketing include
Incredibly cost effective, with costs far lower than most other forms of marketing. That’s because in essence sending emails is free. You have no advertising fees, no printing fees, and no rent fees for media space. A good email service like GetResponse may carry a subscription fee but this is still relatively cheap compared to other forms of marketing.
Permission based, that is, the people who you email have in some way given you their permission to do so. This means they are already invested in your product and brand and are genuinely interested in what you do. Because of this they are far more likely to engage with your marketing.
Emails can be designed to suit whatever purpose you want. You want plain text? You got it. You want pretty pictures of products you sell? You got it. Bright colors? No problem. You can make your email look however you want it to and express your brand any way you want.
Can be scaled to reach whatever size audience you want. Want to launch a far reaching and widespread campaign? No problem. Want to target specific people and customers? Then you can with ease.
Can be personalized to match your target audience. You can also segment your audience based on whatever criteria you want, whether that be social groups, gender, or any other reason. Want to send a message to only female customers advising of new products that will appeal to women then you can. No problem. Segmenting your audience and targeting them with products and services you know they will be interested in is a great way to encourage engagement and not alienate recipients.
Emails can be shared incredibly easy with just the click of the forward button. If you do send great marketing emails don’t be surprised if they go viral in some way. Building your reputation this way is incredibly satisfying and, more importantly, free.
The success of email marketing campaigns can be easily measure. Every email you send will include links. Most modern email marketing software will measure every time a link is clicked. This makes it incredibly easy to see if a campaign is working or not allowing you to save time and effort. GetResponse has a whole suit of metrics and statistics for you to digest to judge exactly how well your campaigns ore doing.
All in all, email marketing is an incredibly powerful tool for businesses when looking to reach out to customers and promote their brand (as well as sell products and services). But it has to be done the right way and you absolutely need to target your emails at the right audience using the right tools or you may be wasting your time.
The Disadvantages Of Email Marketing
Email marketing doesn’t come totally risk free and does have a few significant drawbacks:
Emails that customers perceive as spam will irritate customers. Spam are emails that are sent constantly to a random audience with no real purpose. If the emails you send aren’t targeted to interested people, then the recipient may unsubscribe from future ones.
Emails that contain certain keywords or characters may be filtered by a customer’s email software and marked as spam or junk. Subject heading terms such as Free, or $$$s are likely to be blocked.
Because of these issues, email marketing is only effective when done correctly.
So, How Do You Do Email Marketing Effectively?
This is easier to answer than you might think. The golden rule in email marketing is – don’t spam your customers. Keep your emails simple and targeted. Finding the right people to target is where the real problem lies, especially when you’re trying to contact other businesses. Getting a list of email addresses of people who can benefit your business (the decision makers within a company) is not an easy thing to do.
You could try to cut a few corners and buy a ready-made mailing list. But these usually have very little useful information and contain generic contacts.
You could try sending emails to as many people you can find that work at the company you are interested in. The problem with this method is that you are in effect spamming the company and risk damaging your image and alienating your customers.
The Right Way To Do Email Marketing
GetResponse is a feature-rich online marketing solution, fully scalable and capable of handling both small and large email lists (it can handle over 1 million subscribers). It’s been around for over 10 years and its success has been driven by its ease of use, array of self-service applications, and the incredible expert support the knowledgeable support staff offer. All this combine to make creating and managing email marketing campaigns, newsletters, and autoresponders a synch.
The full-featured software has been designed from the ground up to help you convert contacts into customers and generate revenue for your business. With GetResponse you don’t have to worry about marketing emails getting caught in spam and junk mail folders. Through responsible list administration, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has managed to maintain the highest possible deliverability standards. Because of this we ensure that our customers’ messages reach their intended target and deliver the highest possible return for you on your email marketing investment.
A Complete Online Marketing Solution
GetResponse provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
Over 100,000 active accounts
30-day free trial
Deliverability of up to 68% higher than our competitors
Powerful, automatic message personalization
Smart tracking features
What Benefits Does It Bring?
Catches lost sales and jolts your leads into profitable action
Boosts your lead generation and business-building results
Chops away tedious and repetitious email marketing tasks
When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials). You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment. Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.
For more information about GetResponse click this link: https://www.getresponse.com/?a=qGpTkYkV3X