Quick Branding Tips
First you need a positioning statement
A positioning statement is a document explaining who you are, where your skills lie, and how you help others. It informs what you say on a website, social media profile, and even in videos and articles.
On a single page, ask and answer these four questions:
- Who am I? Elaborate on your backstory, especially why you started and where.
- What should I do? Focus on your strengths and what you offer. Keep it as personal as possible. Don’t say lower prices for example.
- Who do I serve? There’s a big difference between an aspiring entrepreneur in their early twenties and somebody in the middle of their careers. Explain where you are and how you got there.
- What does my audience hope, fear, dream and aspire to become?Interview, survey and speak to your followers. Look at yourself through your customers and followers eyes.
These are difficult questions to answer right away. Get started and let your document evolve over time. Ultimately, the goal is to get to a single statement: “I help X achieve Y.”
Influencers get noticed because they are relatable, people might want to be them or friends with them. If you make yourself too far from your followers reality they will lose the connection. Stay real and people will want to help you grow. Like a good friend wants to help a friend be better, followers will want to see you do better if they feel you are honest and real.
Charles has been working as a webmaster since 1998. Since then, he has had his hands in thousands of websites and has helped millions get online through a company he partially owns called Web Host Pro.