Tag: Personalisation
The Difference Between Traditional and Digital Advertising
Some campaigns have stuck in our collective consciousness due to the catchy jingle, emotional appeal, humour, cutting edge uniqueness or special timelessness. Working as a modern day marketer, it ’ s easy to look back enviously at the pre-internet advertising...
The Difference Between Traditional and Digital Advertising
BT’s ‘You got an ology?’, The Smash Martians and J.R Hartley are all adverts pre-dating the complex world of internet marketing and are the ones that have been imprinted into the minds of the UK consumers. Some of these campaigns...